What are SEO Techniques?

People who succeed with SEO are the ones who identify the best SEO techniques that help them get more traffic. Secondly, they put 100% effort and resources into executing the best SEO techniques.

SEO can be split into On-page SEO and Off-Page SEO.

On-Page SEO is the thing that can be done on your website to gain a better ranking in search engines. Off-Page SEO techniques are the things that are directly done off your website to improve your search ranking. Using the right ranking tool like Linkio could help your rankings boost and higher organic traffic to your website.

Advanced Off-Page SEO Techniques

Here are a few advanced Off-Page SEO techniques that can increase your site visitors, search traffic, and conversion rate.

1. Site Framework

A website is the first thing that will attract customers and retain them. Inspect your site framework and find out why you are not getting enough traffic to your site. Examine your site performance and make changes to your site based on your examinations.

Keep the following points in mind while inspecting your site.

Heading tags should be created properly
Optimizing heading tags can create more traffic
Proper headings will make people understand your content better.

2. Blogging

Blogging is the best way to promote your business online. Blogs give you the following benefits.

Keeps visitors returning to your site
It helps you in updating the contents
Search engines will crawl to your site more frequently
It helps you gain better ranking in Search Engine Ranking Pages (SERPs)

If you are not good at writing, hire a guest blogger. Ask them to write unique content to gain more benefits from your blog.

3. Optimized landing pages

Your landing page should be well-designed and should be of high quality to improve your leads. Landing pages will open more gateways for your search traffic, thus, in turn, increasing income. Many B2B companies do not understand the power of landing pages.

Optimized landing pages have good SEO value, and they drive leads to your site by means of press releases and content marketing.

How to make effective use of landing pages?

Select a long tail keyword to create your landing pages
Add proper title tags, meta descriptions, and keywords
Add fresh content to your page
The design is King. The design of your page should be unique and relevant to your business.
Build links to your landing page. Your page will not be ranked if you don’t have proper links.

4. Social shopping network

Submitting your products to social shopping networks like Google product search, Yahoo online shopping, and other sites is one of the best SEO techniques for advertising your product if you are running an e-commerce site. People will find your products more easily.

5. Create a user-friendly and mobile-friendly site

Due to the improvement of technology use of smart mobile phones has increased among the common people. Mobile users are passionate online shoppers as they can purchase from the place they are sitting. This makes it very clear that making your site mobile-friendly will drive more traffic and increase your sales. Another reason for making the mobile-friendly site is Google will not index sites that are not mobile-friendly.

6. Create Infographics

Creating Infographics is the easiest and simplest way to drive traffic to your site. Infographics give better results as visual information grabs more attention from the customers. High-quality information and graphics in Infographics increase search traffic. Infographics are popular as the human brain learns visual data more quickly.

Creating Infographics is explained in simple steps below:

Use the Infographics tool to create infographics on an emerging idea or topic that will engage more people
Use unique and attractive content
Use quality links to sustain your ranking
Submit your infographics to a lot of directories by yourself or hire someone to do this job for you

7. Build the broken links

Finding broken links is not an easy job. Use the simple search string in Google Search and press Ctrl+f to find any dead links. There are certain tools that will help you to find the dead links in Wikipedia. After finding out the dead link, recreate the dead resource in Wikipedia with your proper link.

8. Latent Semantic Indexing (LSI)

Google is frequently updating its ranking algorithm, and if one fails to adapt to such changes, then he cannot survive in the online marketing world.

One such factor which Google takes into consideration in recent times is Latent Semantic Indexing.

Here comes the meaning of each word:

Latent means hidden and capable of emerging
Semantic means concepts
Indexing means organizing the information

LSI uses a mathematical formula to identify the sequence in any given paragraph and discovers the meaning of the keywords. The aim of using LSI is to help Google Spider to index your content based on your purpose.

LSI will help you improve your ranking if Google understands your content and if it is relevant to the search topic. The main point to be considered in this SEO technique is avoiding Keyword stuffing. Instead of repeating the keywords more often in a paragraph, just identify the substitute words for the keyword, and all is set now.

Guidelines for targeting LSI keywords

Find substitute keywords for the main keyword that mean the same with a different spelling.
Don’t overuse the keywords.
Write the contents in a very natural tone so that Google easily understands the topic and indexes it.

9. Directory Submission

Directory submission isn’t really dead. It is purely based on choosing effective directories for submission. It is better to submit in niche directories. Directory submission always gives delayed results, but it is worth doing.

10. Watch out for competitor keywords

Do research about your competitors. It is a smart move to find the keywords which your competitors use to get the highest rank. Try using such words while developing content for your site to drive more leads to your site.

Here are a few tips for finding out your competitor’s live keywords.

Go to an SEM tool and enter your competitor’s site URL.
Analyze their live keywords, their position, and monthly search volume.
Cross-check the keywords and their position by typing them into the search box of search engines.
Also, find out the blogs, directories, and other sites where your competitor’s site is linked. You can find this out by using the best SEO techniques.
Submit your article in the same blogs, directories, and sites and give a link to your site. This will also help in generating leads for your site.

11. Forum marketing

Find the forums online that are related to your business or product and get involved in that forum. Post comments, answer forum members’ questions, give advice, and reply to a thread. All these will help in building a reputation within that niche. Additionally, you can include a link to your website in your signature, which will help search engines find your site easily.

12. Social networks

Social networks are the main factor in getting more traffic and the highest ranking in search engines. Use authoritative social platforms to increase your ranking. Social networks like Facebook, Twitter, and blogs just increase involvement and do not directly affect your ranking. Whereas authority social platforms increase search traffic and ranking.

One example of such a social platform is Slideshare.

13. Photo sharing and Video Marketing

Share your business photos on sites like Flickr, Picasa, Photo Bucket, etc. People will look at your photos and will comment on them or share them if they are more interested in them. This will increase the traffic to your site. If you have created any video for your business or site, then share it on sites like YouTube, Vimeo, and other video-sharing sites. This is one way of attracting customers by sharing your content in another form.

14. Link to internal pages

Use anchor links to connect to other pages of your site or blog. Giving links for the internal pages will enable the visitors in landing on the other pages of the site other than just your home page. Start interlinking the other pages of your site to increase the value of SEO and improve the rankings.

Reasons to link to your internal pages are as follows:

Internal links improve the page authority. Fresh contents are more attractive to search engines.
It was found in recent research that Google gives a score to the content based on the date it was published.
If you link your internal pages more frequently, then Google will index your landing pages quickly.

15. Local Listings

Instead of going global at an initial stage, first start listing your business on local sites like Google Local, Maps, Yellow Pages, and others. Making your business go global will lead to huge competition. Whereas local listings will help you reach the target audience easily and can promote your business.

16. Concentrate on your archive pages

Add more power to your archive pages. Once you have identified the best archive page, start developing it by updating the content based on recent trends. This will eventually increase the search traffic to your site. Follow these simple steps to refresh your archive pages

Write a headline that will grab the attention of users and induce their curiosity which in turn will make them share your post
Include some data and statistics in your content. Including research reports and studies related to your topic will retain the customers in your post for a long time, increasing the influence of your post.

17. Social Bookmarking

Social bookmarking is another great method of promoting your site. Submit your blogs and pages to the most popular social bookmarking sites like StumbleUpon, Digg, and others. Search engines are more attracted by such sites as the contents of such sites are updated regularly. You should carefully handle the contents of such sites as it broadcasts your posts to a wide network.

18. Reviews

Start writing reviews about other businesses which are related to yours. You might also ask your friends or clients to write a review of your business on some business review sites. This will attract more customers to your business.

On-Page SEO Techniques

There are a few On-page SEO techniques that will help you increase your page ranking.

Page titles – Each page and post should have a unique title that includes the keyword for that page or post.
Meta descriptions – These descriptions are very important and include the relevant keywords for your content. These descriptions are used when your page is listed through a search engine.
Meta tags – For every page, include Meta tags, which are a set of keywords
URL structure – Define search-friendly URLs and short URLs as the search engines crawl better to such URLs
Body Tags – Break up your contents into smaller sections and paragraphs which will be easy to read and understand
Keyword – Using your keywords in your content is an essential SEO technique as it helps the search engine understand your content. Don’t overuse the keyword. Overuse of keywords will ban your site
Images – Images are a great way to make your site more attractive. Include images in your content. This will help to improve your site traffic.

Coming to conclusion, these best SEO techniques are not the easiest but definitely the most effective SEO techniques. It just requires more effort to implement these best SEO techniques and double your search traffic. One can also take the help of SEO content writing services to get the work done faster if one lacks experience in this field.

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