Online Brand Management Training

This is a online course is to gain comprehensive understanding of Brand Management. The aim is to learn essential concepts in Brand Management right from scratch. The tutorials will help you learn about Creating a Brand, Organizational Culture for Successful Brand Management, Brand Equity Like Money in the Bank, Measuring Brand Equity Report Card, Consumer Behaviour and Brand Buying Decisions, Brand Positioning, Branding and Marketing Communication, Case Study on Aditya Birla Group Brands in a border less world and quiz on branding.

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 8h 59m | 64 Videos | 79493 Views |   All Levels

Online Brand Management Training Courses

This brand management course is designed to help Students, professionals, entrepreneurs learn and apply Brand strategies, tactics. Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you’ll learn what the most important characteristics of a powerful brand are. This is a practical brand management course that provides you with the skills needed to build a strong brand for business. This brand management course will cover all the bases: brand name, logo, slogan, positioning, packaging, public relations, e-marketing, social media, all forms of advertising, non-traditional media, and more. The brand management course starts explaining what exactly a brand is. Lots of case studies have been taken in this course for a better understanding of Branding Strategy. This brand management course is a must for Marketing Students, Professionals and entrepreneurs. This brand management course has been designed and delivered by experts from Marketing Industry.

Brand Management Training Course Highlights

Brand Management-

This is a brief synopsis of the entire subject syllabus of Brand Management. Brand Management, is a wholesome process, that every Brand Manager needs to undertake appropriately in order to differentiate his brand in the market.

Brand Management: An Introduction –

Describes Products and throws light on The Innovation Graph followed by companies. Two types of Innovations come into the picture- Radical Innovation and Incremental Innovation, a Deer understanding of innovation with the help of examples. Also, we understand how is value created an introduction to Brands, Explains What is a Brand and distinguishes between products and Brands, Explains What is a Brand and distinguishes between products and Brands, Consists of Brand Building and Brand Pitfalls. A deeper understanding of Branding continues, Understanding Brand Challenges and Customer loyalty Pyramid.

Creating a Brand –

Deals with Brand Elements like name, logo, color, tagline, mascot etc and Criteria for selection of Brand Elements, Consists of a Case study of Maruti Swift. Also, Strategic Fit of Brand identity and Brand Image is covered. Alongside, describes the different types of brands.

Organizational Culture for Successful Brand Management –

Explains the Organisational Culture required for successful Brand Management with the help of Brand Value delivery model and examples, Cultural examples in the real world w.r.t Brand Management, Deals with Brand concepts related to cultural aspects in an organisation and “Internal Branding”,Brand identity Prism and Seven Traits of Successful Brand/Product Managers explained thoroughly.

Brand Equity: Like Money in the Bank –

Understanding Brand Equity and what happens when Equity Increases, Describes Customer-Based Brand Equity Pyramid, and all dimensions of the pyramid, Building Brand Equity- elements and examples, Further understanding of Brand Equity with the help of examples and case studies. Case Study- Change of name from UTI bank to Axis bank Case Study- Change of name from UTI bank to Axis bank.

Measuring Brand Equity: Report Card –

Deals with measuring Brand equity and the need to measure it, Introduction to methods of measuring brand equity, Explains the types of Qualitative methods of Brand Equity, Consists of Quantitative methods of Brand Equity. Also covers a Case Study on Axe Deodorant and the top 10 brands in an Indian market, Consists of Quantitative methods of Brand Equity. Also covers a Case Study on Axe Deodorant and the top 10 brands in the Indian market.

Consumer Behavior and Brand Buying Decisions –

Describes Consumer Buying Behaviour of Brands and Individual and Environmental determinants affecting human behaviour, Demonstrates scope of Consumer Buying Behaviour, various Roles executed by consumers and covers examples, Steps in consumer buying decisions are covered along with examples, Segmentation types- Geographic, Demographic, Psychographic, Behavioural along with case study on fastrack by Titan.

Brand Positioning –

Understanding Brand Positioning, Introduces Fathers of Positioning concept, Steps involved and Guiding Principles of Brand Positioning, Consists of Positioning Strategies like position by price, product class etc and explains methods to brand managers about how to enter the prospect’s mind.

Branding and Marketing Program –

Introduction to the marketing mix. States the Importance of the 4P’s of Marketing, Product related aspects of a marketing mix. Understanding Product mix. Eg.-HUL Product Assortment, Process of Setting the Price, understanding Pricing, Concept of Pricing in detail, Types of Pricing- The different types of Pricing, Deals with an overview of Distribution, channel type, length etc, Distribution (Place) continued in terms of channel intensity.

Branding and Marketing Communication –

Consists of Marketing Communication, the role, and the Communication Process. An overview of the 4th P of Promotion in the marketing mix is provided,Meaning of IMC, communication tools explained in detail along with relation between marketing communication and brand equity,States the Marketing Communication process,IMC process along with Further light on Promotional tools with examples,Explains that IMC is a holistic approach to marketing communication and promotion that should be undertaken strategically.

E-Branding: Building Brand online –

Introduction to the case study and significance of corporate logo, The future is bright…Aditya Birla group has spread its business in a number of sectors. A glimpse of various brands under the group is discussed, Taking Aditya Birla to the world. Throws light on M&A’s and various expansion strategies, Communication model at Aditya Birla group. It’s a Global Organisation that made a mark. Birla Group is one of the best employers today.

Case Study on Aditya Birla Group: Brands in a borderless world –

This is a Brand Quiz which adds on to practical knowledge of branding along with theoretical knowledge. Identify the Brand logos,Famous Taglines- Identify the brand through the tagline/slogan,Q&A round which makes you think harder in the world of branding,Brand Associations- The first word that comes to mind after seeing the picture,Brand Ambassadors- Kaun Banega Crorepati in Celebrity Endorsement style,Infilm marketing of brands and Conclusion of the brand management course.

Brand Management Course Goal and Objectives:

This brand management course is designed to help Students, professionals, entrepreneurs learn and apply Brand strategies, tactics

Target Audience for Brand Management Training

• Marketing Students
• Industry Professionals
• Entrepreneurs
• Anyone Interested in Learning Branding and Brand Management

Pre-requisites for Brand Management Training

• The brand management course starts from scratch and hence no prerequisite knowledge is required
• A strong desire to understand Brand Management

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