Course Overview
17h 29m | 152 Videos | 72765 Views | 
Beginner| English[Auto-generated] Linkedin for Business Training
This course is all about learning how to work more efficiently with Linkedin by understanding its Multi-purpose features. Quality comes at a cost. The course gives Return On Investment (ROI) on all the premium services ( at one stop for comparison ) using Case Studies on Cost Benefit Analysis with timeframe mentioned for expected / desired results.
Linkedin works on the Freemium Model. It allows every professional to upload their details free and offers premium services, since it is the number one player in this vertical and more than 10% of the free users have converted to premium, the model is a very successful one. The first module explains The % difference between recruiters and candidates in Linkedin vis-s-vis Facebook and hence the need of the 4 Premium services and their features explained in detail. The first one deals with individuals and the balance 3 are primarily for Corporations.
The payment involved in Job Seeking option, Frequently Asked Questions on how to pay, monthly and yearly difference. The payment involved in Business Plus option, Frequently Asked Questions on how to pay, monthly and yearly difference, the procedure to use it efficiently. The payment involved in Sales Navigator option, Frequently Asked Questions on how to pay, The procedure to shift from premium to basic whenever required. The payment involved in Recruitment Lite option, Frequently Asked Questions on how to pay, The procedure to use it efficiently for multinationals recruiting worldwide, also the concept of webinars for each of the 4 features explained. Step wise guide on how cutting edge system support.
Profile Building : The stepwise guide to strengthening the profile, Entering the school, College and B-school details for group identification. Company Page creation with basic and secondary set of advantages. The entire process
of building and accepting connections on Linkedin, The advantages of the digital network for marketing and reaping the extended geographical reach – Marketing Services – talking to the right target audience. How to navigate across the Linkedin Jobs and Interests tab ( various features under both the tabs for the basic service ).
The art of writing (précis or gist of subject matter) for blogs. The do’s and don’ts, how to enlarge picture,
font, heading in blogs. How to use presentations for initiation of blogging. Linkedin Presentation Channel –
Linkedin+ Slideshare : the new opportunities zone. How to use both ( Linkedin+another social media app) apps to your advantage: Facebook, Twitter, Google+, Skype, Pinterest, Shareit, Instagram, Messenger, Whatsapp etc.
how to use both apps to your advantage.
How to network professionally and grow exponentially, All 11 case studies under Business Plus, Challenges faced, solution and key results explained threadbare. How to recruit globally and reduce hiring cost. All 18 case studies under Recruiter Lite. Challenges faced, solution and key results explained threadbare
How to create Linkedin advertisements, How to use flash player to create advertisements, The advantage of text ads – To cut costs and link the above 2 sessions to create own advertisements. How targeted advertisements through sponsored update can get phenomenal growth in business.
Linkedin Marketing Solutions – one stop packaged solutions for all businesses, 11 Case Studies, Challenges faced, solution and key results explained threadbare.
Used Corporate Bride official id to explain that you cannot create a duplicate company page, 12 case studies, Challenges faced, solution and key results explained threadbare.
How Corporate Bridge uses Linkedin status updates to guide traffic to its website / company page, 15 case studies, Challenges faced, solution and key results explained threadbare.
The smartphone for your linkedin on the move, 2 detailed sessions on, How to access the Linkedin App on your mobile phone, Pros and Cons of the Linkedin Apps for Mobiles, Linkedin Groups App on Mobile, Linkedin Elevate App on Mobile with its importance in today’s world, Linkedin Lookup App on Mobile, Linkedin Connected App on Mobile, Linkedin Sales Navigator App on Mobile, Linkedin Slideshare App on Mobile, Linkedin Pulse App on Mobile, Linkedin Pulse App on Mobile for Apple products, Link Recruiter and Job Search App on Mobile, Linkedin Lynda App on Mobile – ELearning and its advantages when available on mobile to learn wherever you can.
Conclusion – A practical advice – How your Facebook and Twitter mistakes can cost you your dream job in Linkedin.
Target Customers:
- Businessmen/ Corporates/ Professionals
- Anyone who wants to learn about all the features of Linkedin in one program
- Students who want to compare effectiveness of social media options
Pre-Requisites:
- Basic Social Media Knowledge
- Passion to learn
Course Objective:
To study a completely new program and to enhance your knowledge by learning new features of Linkedin and work more efficiently to achieve targets set ( one way of beating the Pareto 80:20 principle).
