How to Upsell SEO Services?
Running a successful digital marketing agency involves more than just attracting new clients; it is also about maximizing value for your existing ones. If you have a solid base of SEO clients, you are in a prime position to upsell additional services that can significantly enhance your online presence. In this article, we will look into some of the best strategies to upsell SEO services to enhance your client’s online presence through targeted and effective SEO solutions.
Top 11 Strategies to Upsell SEO Services
Here are some top strategies to upsell SEO services:
#1. Elevate with a Comprehensive Site Audit
Current Service: Basic audit during client onboarding.
Upsell Opportunity:
- Identify technical issues, content gaps, and broken links.
- Create a clear, visually appealing report highlighting potential improvements.
- Use the audit findings to show areas for growth and encourage clients to invest in additional services.
#2. Boost Visibility with Local SEO Enhancements
Current Service: Basic SEO.
Upsell Opportunity:
- Encourage clients to optimize their Google My Business (GMB) listing. Note that 45% of companies receive appointment requests through GMB.
- List the client’s business in relevant online directories.
- Develop content tailored to their local area.
Explain how these strategies can increase foot traffic to their business and enhance their visibility in local search results.
#3. Enhance Impact with Advanced Content Marketing
Current Service: Basic content creation.
Upsell Opportunity:
- Propose a detailed content strategy that includes blog posts, infographics, videos, and other formats.
- Highlight how regularly updated, high-quality content can boost search rankings, drive organic traffic, and build industry authority.
- Emphasize the value of fresh content in improving SEO performance and establishing the client as a thought leader in their field.
#4. Strengthen Authority with Aggressive Link Building
Current Service: Basic link building.
Upsell Opportunity:
- Propose a separate, more aggressive link-building campaign.
- Include guest posting, broken link building, and outreach to industry influencers.
- Explain how a robust backlink profile enhances domain authority and improves search rankings.
#5. Expand Reach with Social Media Integrations
Current Service: Minimal social media management.
Upsell Opportunity:
- Suggest a comprehensive social media management service if their social presence is lacking.
- Present case studies demonstrate active social profiles’ positive impact on business growth.
- Highlight how enhanced social media activity can complement SEO efforts and drive overall business success.
#6. Capture New Audiences with Voice Search Optimization
Current Service: Standard SEO.
Upsell Opportunity:
- Explain the benefits of targeting the growing number of voice search users.
- Offer to update their content strategy to focus on long-tail, conversational keywords.
- Emphasize how optimizing for voice search can enhance visibility and relevance as the use of smart speakers and voice assistants increases.
#7. Maximize Engagement with Video SEO Services
Current Service: Basic video content.
Upsell Opportunity:
- Offer video services for engaging content like product demos, how-to guides, and expert interviews.
- Set up and manage YouTube accounts to host the videos.
- Include embedding videos on the client’s website for enhanced visibility and engagement.
- Explain how video content improves SEO, boosts user engagement, and attracts more traffic.
#8. Increase Conversions with Advanced CRO Strategies
Current Service: Traffic generation.
Upsell Opportunity:
- Propose a Conversion Rate Optimization (CRO) package to help convert traffic into customers.
- Include A/B testing, landing page optimization, and user experience improvements.
- Emphasize how optimizing conversions enhances the effectiveness of SEO efforts by turning site visitors into paying customers.
#9. Expand Horizons with International SEO
Current Service: Domestic SEO.
Upsell Opportunity:
- Recommend international SEO strategies for clients aiming to expand globally.
- Suggest using hreflang tags, country-specific domains, and localized content to target different countries or languages.
- Highlight the potential of reaching untapped international markets with a well-executed international SEO strategy.
- If you do not have an in-house team for international SEO, consider outsourcing to SEO reseller services in India that offer white-label solutions.
#10. Enhance App Visibility with ASO
Current Service: Basic SEO.
Upsell Opportunity:
- Explain how optimizing the app’s listing can enhance visibility in app stores and increase downloads.
- Highlight how App Store Optimization (ASO) can complement your existing SEO efforts, helping clients dominate web and mobile searches.
- Offer services such as keyword optimization, compelling app descriptions, and visual enhancements for app store listings.
#11. Build Trust with Reputation Management
Current Service: Basic online presence monitoring.
Upsell Opportunity:
- Offer comprehensive monitoring and management of online reviews and ratings.
- Include tactics for encouraging positive reviews and effectively addressing negative feedback.
- Emphasize that a strong online reputation builds customer trust and enhances local SEO.
Final Thoughts
Upselling additional SEO services boosts your revenue while enhancing your client relationships and helping them reach their digital marketing goals. These 11 strategies to upsell SEO services are relevant for any digital marketing provider, and every online business will need these services at some point.
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