Brand Management (Module #2) – Brand Equity

Through this course you will learn about building brand equity- elements and examples, qualitative and quantitative methods of brand equity

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 1h 06m | 9 Videos | 63110 Views |   All Levels

Brand Management (Module #2) – Brand Equity:

Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.

Through this course you will learn about building brand equity- elements and examples, qualitative and quantitative methods of brand equity, examples.

Target Customers:

• Marketing Professionals
• Sales representatives or trainees
• Students interested in marketing fields
• Entrepreneurs interested to know about brand management

Pre-Requisites:

• Understanding of marketing concepts and business knowledge
• Sound communication skills in English
• Awareness of advertising and corporate communication