Major Application of AI for Small E-commerce Businesses
If you own a small e-commerce business, artificial intelligence (AI) provides exciting opportunities for you. While larger companies may face difficulties in adapting to new tech-assisted workflows due to complex management processes and high costs, small e-commerce businesses can leverage AI for business growth and advancement. Even without a large team of writers, designers, and video editors, you can easily use some AI tools to aid your operations. So, let us explore the major applications of AI for small e-commerce businesses.
#1. Image Creation
E-commerce companies can leverage AI drawing tools to produce more innovative product images at a low cost. Also, these tools create images from texts using AI for products. These tools can incorporate props, change backgrounds, optimize model images, and more.
For example, with AI assistance, you can transform the dragon plush image by adding stone props and modifying the color to enhance its appeal.
(Image Credit: PlushThis)
Additionally, you can also use AI technology to create model pictures. Once you take a picture of a model with your product, transfer it to the AI tool, and you can ask it to change the outfit or replace the background.
We recommend AI drawing tools for creating product images, such as Midjourney, Stable Diffusion, Canva, Pixlr, etc.
#2. Video Production
AI can intelligently produce more creative product videos to contribute to marketing. If you don’t have enough budget to buy a high-quality video camera, you can simply shoot a product video with your phone. Then, AI tools such as Runway can help convert the product video, add some relative background music, and optimize the scenes as well. Therefore, small e-commerce companies can present more enchanting product videos on social media at low cost to attract consumers and increase brand awareness.
#3. Text Generation
Using AI for product copywriting enables efficient and personalized content creation. It can analyze product features and target audiences, generate descriptions that match product characteristics, and adjust the tone of statements as well. AI can also optimize SEO keywords to improve the quality of the text. Some effective AI tools are GPT, Copilot, Gemini, etc.
#4. Customer Service
AI customer service robots can handle a large number of customer inquiries, reducing the workload of manual customer service to improve response speed and customer satisfaction. Small e-commerce companies can utilize AI tools to deal with customer service, giving their employees more time to deal with something that matters.
Significantly, AI can work 24 hours a day. It can continue to work when employees are not working, such as late at night. AI can guarantee customer service at all times and maintain continued trust from customers, thus increasing the conversion rate of work.
There are diverse AI technologies that contribute to customer service, such as Amazon Alexa, Zendesk, Freshdesk, etc.
#5. Targeted Marketing
AI can analyze customers’ browsing and purchasing behaviors to help firms understand customer needs and preferences. With the data, e-commerce companies can develop more targeted marketing strategies or production adjustments to improve customer loyalty.
Example – PlushThis
Let me show you a successful small e-commerce example of this. PlushThis, a stuffed animal company, utilizes AI to streamline the design process and bring adorable and unique plush toys to life.
For instance, it has created diverse collections of plush toys that are deeply loved by customers, such as cute stuffed animals and unicorn stuffed animals. By using AI to generate images, it then refines or creates new images to achieve the desired result.
They also create a cut pattern from the image to bring plush toys to life. Successfully, the finished plushies have 95% similarity to AI-generated images. Therefore, this innovative approach combines the creative vision of an artist with the capabilities of AI, resulting in enhanced plush toy production.
For further understanding, come and look at how they produce a real bunny plush toy through AI.
- After creating an image of a bunny, they edit images through AI tools to achieve ideal results.
- Then, they transform AI bunny images into tangible, huggable plushies.
(Image Credit: PlushThis)
If you are interested in exploring more imaginative plush toys, you can take a journey with a captivating Mythical Creature Plush collection at PlushThis for endless fun!
Advantages of AI for Small E-commerce Businesses
Small e-commerce businesses have a big advantage when it comes to using AI. Their flexibility lets them quickly adapt to market changes and new technology, making their operations more efficient. Even with limited resources and staff, small businesses can use AI to save money and boost profits in the short term.
In the long run, this helps them innovate and grow. As AI technology continues to advance, it will become even more important for small businesses to leverage AI to succeed.
Final Thoughts
Using AI for small e-commerce businesses boosts efficiency and enhances the shopping experience. By leveraging AI technology, these companies can stand out in a competitive market and seize more business opportunities. As AI continues to evolve, small e-commerce businesses will find even more avenues for innovation and growth.
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