Is There Really a Best Time to Post on Instagram?
Yes, there is actually a best time to post on Instagram! But the best time to post on Instagram in 2024 differs from creator to creator.
Instagram’s algorithm favors posts that get quick engagement, so posting at optimal times boosts your visibility. When you post at times when your followers are most active, there is a higher chance they will see and engage with your content. It gives you an edge over competitors and helps you reach a worldwide audience and grow your followers. Even though gaining followers isn’t the main focus, and there are alternative methods like using tools such as Mixx, posting at optimal times can still notably enhance your follower growth.
However, how do you find what time is the best for your Instagram page? We are here to help. In this blog, explore the overall best times and help you find when is the right time for you to post.
Table of Contents
- Is There Really a Best Time to Post?
- When is the Best Time to Post in 2024?
- How to Find the Best Time for You to Post on Instagram?
- Insightful Tools
- Helpful Tips
When is the Best Time to Post on Instagram in 2024?
You need to consider factors like your audience’s time zone, behavior, and more to determine the best time to post on Instagram. Generally, certain time slots tend to yield higher engagement rates based on overall user activity.
Studies show that the best times are during lunch (around 11 AM to 1 PM). This is when people often take breaks or unwind after work, checking their phones and engaging with content.
Here are the best times for every day of the week:
| Day | Time |
| Monday | Between 10 AM to 1 PM |
| Tuesday | Between 9 AM to 2 PM |
| Wednesday | Between 8 AM to 3 PM |
| Thursday | Between 9 AM to 12 PM |
| Friday | Between 10 AM to 11 AM |
| Saturday | Between 8 AM to 12 PM |
| Sunday | Between 10 AM to 11 AM |
How to Find the Best Time for You to Post on Instagram?
Finding the best time to post on Instagram for your specific audience involves a bit of trial and error, but here’s a step-by-step guide to help you.
Here, we are taking an example of a new creator: Dikshita Jain, aka taled_terse.
Step #1: Open the Instagram website and go to your profile.
Step #2: You will find the term “View Insights,” below your bio. Click on it. In the app, you need to click on “Professional Dashboard” to access insights.
Step #3: Scroll down to the “Engagement” section and determine which kind of post brings you the most engagement. In our example, we can see Reels got the most engagement.
Step #4: Scroll to the end to find the number of active followers for each day and time, as analyzed by Instagram. Then, pinpoint the day with the most activity. As you can see, for Dikshita, the best day to post would be Thursday.
Step #5: Find the top 3 times at which you can post on Instagram. You can choose all the three timings from the day you selected (Thursday).
Result:
There you have it. For Dikshita, posting on Thursday at 3 AM, 6 AM, 9 AM, and times in between seems to be the most beneficial. You can discover the best timings for your specific Instagram account.
When to Post on Instagram? – Insightful Tools
If you are occupied and do not have the time to analyze your Instagram insights, you can use external tools to find the best time to post on Instagram by studying your audience’s behavior.
They analyze when your followers are most active and suggest the ideal times for posting to get maximum engagement. These tools also let you schedule your posts for those times and track how well they perform. By using these tools, you can make sure your content reaches your audience when they’re most likely to see and interact with it.
Here are some tools that help you find the best time to post on Instagram:
- Buffer
- Hootsuite
- Iconosquare
- SocialBee
Helpful Tips
- Analyze Your Existing Posts: Review your past posts to identify patterns in engagement. Look for likes and comments and share trends to see if certain times or days consistently perform better.
- Consider Time Zones: If the audience lives in different time zones, you must post accordingly. This way, you can reach the largest segment of your audience during their peak activity times.
- Experiment with Different Times: Test different posting times based on your initial analysis. Try posting at various times throughout the day and week to see which generates the most engagement.
- Track Changes Over Time: As you experiment with different posting times, track any changes in engagement patterns. Adjust your posting schedule based on the latest data to optimize your reach and engagement.
- Be Flexible and Adapt: Social media trends and user behavior can change over time, so be prepared to adapt your posting strategy accordingly. Stay informed about shifts in your audience’s habits and adjust your approach as needed.
Final Thoughts
Ultimately, while there are general guidelines for the best times to post on Instagram, it’s crucial to monitor your audience’s behavior and adapt your posting strategy accordingly. This understanding empowers you to maximize engagement and reach, giving you a sense of control and confidence in your social media strategy.
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