Careers In Social Media
Social media can be defined as direct communication between an organization/institution and a respective audience. Since the number of media houses/organizations is increasing hour upon hour, these associations are utilizing more and more social media for their benefit; for example, in social media, you can compose good content to interact with a target audience, and these are just to start with. Hence, there is a high probability that, in time, there will be more and more requirements for social media experts than ever.
Education Required for a Career in Social Media
In the social media field, the paths to success are limitless, but let us first go through the conventional one.
First of all, it is a very new field, so there is still no major study related to it in the market, but having excellent writing skills, good communication(online), and computer skills are good to start with. Many employers are looking for a degree in communication, marketing, or journalism.
Some colleges have started some relevant degree programs in business administration with a major focus on Internet marketing or social media marketing. There is some certification to start with, as well as certification in digital and media marketing. Technical giants like Google and Facebook are also offering certification programs on their platforms, such as Google Analytics and Facebook Analytics.
So, to be in the field of social media, there are no specific courses, but basically, it is trial and error; you just have to be a social media worm.
Career Path in Social Media
As we have established very well that social media is a very new field, there is actually no pre-defined career path, but there is one interesting poly-furcation here that shows how it can proceed.
Reference: https://www.bubble-jobs.co.uk/digital_marketing/wp-content/uploads/2014/11/Social-Media-Career-Path1.png
You always get to start with social media executive, and from there, you start, but Still, you can basically divide the whole picture into 3 major part:
- Social media strategist – Who gets to decide which social media strategies the team should apply in order to create a different effective campaign.
- Social media manager – They coordinate with different media managers and read the traffic so that they can direct the writer and communication head to a specific media plan.
- Social media sales representative – They basically look for a potential client who is looking for help from social media to increase their product awareness.
Job position and application area for Career in Social Media
Now that you have gained skills with all the certifications and degrees, it is still very necessary to have a basic knowledge of maths so that you can see through the data, because as we all know, nowadays analytics is playing a major role in decision making and to make a decision about campaign making and marketing of product you have to see the numbers. With the enhancement in the field of analytics, a person can manage their own website traffic, and companies like Google and Facebook are making it very easy (with just a little enthusiasm)to see the number, but to generate insights, you need the help of your acumen.
Some of the positions that we are looking for-
- Social Media Executive
- Social Media Manager
- SEO Executive
- Content Writer
- Head of Content
- Digital Communication Manager
- Digital Marketing Manager
- Head of Digital
We can count as many as possible, but as it is a very new field, you can make your own position.
Salary
As wide as you can look, the wider you will get that is the theme of salary in social media. But still, things are in a blooming phase, so there is no roof on this, but the basic we can get is this.
| Career | Social Media Strategist | Social Media Manager | Social Media Sales Representative |
| Median Salary (2015-2018)* | $124,850 (all advertising, promotion, and marketing managers) | $56,770 (all public relations specialists) | $48,490 (all advertising sales agents) |
Source: * the U.S. Bureau of Labor Statistics
Career Outlook in Social Media
A report from BLS (Bureau of labour statics) predicted that the career growth in this file from the period of 2016-2026 is predicted to be 10%, which is as good as any other profession. But as anyone who is into social media can see it is only going to go up from here because in the previous year or two, the data boom that we are seeing will only be going to help us, and the more the people indulge, the more is the requirement of a social media personality.
Conclusion
Social media is a blooming field; the more it ages, the more mature it will become, and ultimately, it is going to make our lives easier. It will be very harsh to say that Social media is killing our privacy, yes it is, but you have to look in a positive manner that it is opening a new door for us and the aligned generation.
Recommended Articles
This has been a guide to a Career in Social Media. Here, we have discussed Education, Career Paths in Social Media, Job Positions, Salary, and Career Outlook in Social Media. You may also look at the following articles to learn more –
