Brand Management (Module #4) – E-Branding

Through this course you will learn about e-branding, its meaning and its advantages, significance of corporate logo, Aditya Birla group: expansion strategy, identify the brand logos, famous taglines

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 2h 18m | 16 Videos | 63685 Views |   All Levels

Brand Management (Module #4) – E-Branding:

Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.

Through this course you will learn about e-branding, its meaning and its advantages, significance of corporate logo, Aditya Birla group: expansion strategy, identify the brand logos, famous taglines and conclusion.

Target Customers:

• Marketing Professionals
• Sales representatives or trainees
• Students interested in marketing fields
• Entrepreneurs interested to know about brand management

Pre-Requisites:

• Understanding of marketing concepts and business knowledge
• Sound communication skills in English
• Awareness of advertising and corporate communication