Consumer Behaviour (Module #1) – Consumer Research

Through this course you will learn about overview and introduction to consumer behaviors, consumer research process, market segmentation & strategic targeting, consumer motivation, personality and consumer behavior and consumer perception.

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Consumer Behaviour (Module #1) – Consumer Research:

Consumer Behavior is defined as “the dynamic interaction of affect and cognition, behavior and the environment by the human beings conduct the exchange aspects of lives”. Human beings are greatly influenced in their buying actions by various factors like opinions of others, marketing stimuli like product, advertising, packaging and product appearance.

Through this course you will learn about overview and introduction to consumer behaviors, consumer research process, market segmentation & strategic targeting, consumer motivation, personality and consumer behavior and consumer perception.

Target Customers:

• Young Marketing Executives and Non-Marketing Professionals
• Marketing Students
• Sales Professionals
• Strategists and Sociologists
• Statisticians
• Researchers

Pre-Requisites:

• Bachelor’s degree is standard
• Related work experience is helpful
• Analytical and communication skills