Consumer Behaviour (Module #2) – Consumer learning

Through this course you will learn about consumer learning, consumer attitude formation & changes, communication and consumer behavior, family and social class, influence of culture on consumer.

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Consumer Behaviour (Module #2) – Consumer learning:

Consumer Behavior is defined as “the dynamic interaction of affect and cognition, behavior and the environment by the human beings conduct the exchange aspects of lives”. Human beings are greatly influenced in their buying actions by various factors like opinions of others, marketing stimuli like product, advertising, packaging and product appearance.

Through this course you will learn about consumer learning, consumer attitude formation & changes, communication and consumer behavior, family and social class, influence of culture on consumer.

Target Customers:

• Young Marketing Executives and Non-Marketing Professionals
• Marketing Students
• Sales Professionals
• Strategists and Sociologists
• Statisticians
• Researchers

Pre-Requisites:

• Bachelor’s degree is standard
• Related work experience is helpful
• Analytical and communication skills