Event Management (Module #3) – Strategic Event Management

Through this course you will learn about introduction to event management, event leading & coordination and event controlling, strategic market planning, business potential assessment matrix, strategic approach & critical success factor analysis, evaluation process & measuring performance

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 3h 34m | 20 Videos | 63250 Views |   Beginner

Event Management (Module #3) – Strategic Event Management:

Event management is measured as one of the strategic marketing and communication tools by businesses of all sizes. Event management is the request of project management to the formation and expansion of large scale events such as carnivals, meetings, rituals, formal parties, concerts, or agreements.

Through this course you will learn about introduction to event management, event leading & coordination and event controlling, strategic market planning, business potential assessment matrix, strategic approach & critical success factor analysis, evaluation process & measuring performance and many more

Target Customers:

• Young Marketing Executives and Non-Marketing Professionals who need to organize events in the course of work.
• Marketing Students
• Sales Professionals
• Strategists
• Event Managers

Pre-Requisites:

• Skills and knowledge of managing an event

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