International Marketing (Module #2) – Understanding International Markets

Through this course you will learn about international market entry methods, researching foreign markets, culture and buyer behavior, government and political risk, financial risk and currency concerns.

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 4h 14m | 29 Videos | 63331 Views |   All Levels

International Marketing (Module #2) – Understanding International Markets:

International marketing is a global economic sphere, wherein lies the international exchange of goods and services between the markets through buyers and sellers. It is a multi-national process that involves execution of the prices, distribution and promotion of goods and services generate exchanges that could meet the individual and organizational needs.

Through this course you will learn about international market entry methods, researching foreign markets, culture and buyer behavior, government and political risk, financial risk and currency concerns.

Target Customers:

• Marketing Manager
• Translators
• Students
• New entrepreneurs

Pre-Requisites:

• Knowledge and skills of marketing
• Passion to learn it

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