Course Overview
International Marketing (Module #3) – International Marketing Strategies:
International marketing is a global economic sphere, wherein lies the international exchange of goods and services between the markets through buyers and sellers. It is a multi-national process that involves execution of the prices, distribution and promotion of goods and services generate exchanges that could meet the individual and organizational needs.
Through this course you will learn about organizing for international markets, internationals distribution strategy, international product strategy & segmentation, branding internationally, international price strategy, international promotion strategy, international marketing strategy.we will learn about case study on Starbucks Corporation
Target Customers:
- Marketing Manager
- Translators
- Students
- New entrepreneurs
Pre-Requisites:
- Knowledge and skills of marketing
- Passion to learn it