Course Overview
3h 2m | 21 Videos | 61631 Views | 
All Levels Market Research Using Conjoint Analysis:
Learn how to effectively work around conjoint analysis to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like excel to analyze data.
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This training is a practical and a quantitative course which will help you learn conjoint analysis with the perspective of market research. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.
The training includes the following;
- Introduction to Market Research & Conjoint Analysis
- Nature of Data
- Data Collection
- Steps to carry out Conjoint Analysis
- Different Methods of Conjoint Analysis
- Application of Conjoint Analysis
- Demographic & Psychographic Segmentation in Conjoint Analysis
- Case Studies
Target Customers:
- Students
- Marketing professionals
- Market Researchers
- Product Managers
- Any person running a business
- Anyone interested in learning about marketing analytics
Pre-Requisites:
- Basic knowledge in statistics, mathematics, programming
- Basic knowledge of using Excel
- Passion to learn and apply
