Course Overview
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Beginner Media Management Course:
- eduCBA brings you the course on Media Management.
- When you hear about Media Management and you want to become an expert in the same it is essential for you to know the do’s and dont’s, importance concepts, how it works and lot of different things.
Important Topics to be discussed in Media Management:
- Introduction – what is media?
- Key Media Terms
- Media intrusiveness
- Media Business Overview
- Why study media management ?
- Media classification
- Addressable media
- TV in India
- TV advantages & Disadvantages
- Print Media
- Print Advantages and Disadvantages
- Films
- Films Advantages and Disadvantages
- Radio
- Radio Advantages and Disadvantages
- Interactive Media
- Types of interactive media
- Advantages and Disadvantages of Interactive Media
- Interactive Media advantages & Disadvantages
- Future Technology Trends
- Newspapers
- Types of news papers
- Newspaper key terms
- Newspaper value chain
- Newspaper Business Models
- Magazines
- Magazine Value chain
- TV Key Terms
- TV in India
- TV Value Chain
- TV distribution models
- TV Advertising Sales
- Types of buying of Television
- Time Bands in TV
- Radio Value Chain
- Radio in India
- Cinema Value Chain
- Advantages and Disadvantages of Cinema
- Cinema Distribution
- Cinema Advertising models
- Cinema advertising- advantages and disadvantages
- Out of Home Media
- OOH Key terms
- OOH Key Terms
- Outdoor value chain
- Branded Entertainment
- Types of Internet advertising
- Interactive Media advantages & Disadvantages
- Internet Value chain
Course Objective:
- To enhance the skills of the participants in the Media Management domain.
What is the Target Audience?
- Students
- Professionals
- Anyone who wants to learn about Media Management
What are the Pre-Requisites?
- Basic Computer Knowledge
- Internet Connection to view the training material
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