Service Sector has become an important part of the economy these days. Through this online course on Service Sector Marketing beyond 4P's you will be learning about extended Ps of service marketing, service marketing 8Ps, service marketing triangle, service encounters, service quality gap model, service leadership, zone of tolerance, dimensions of service, customer behavior and many more concepts of service sector marketing beyond 4Ps.
2h 11m | 17 Videos | 
Intermediate 