Overview
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Beginner Viral Marketing Training Course
Viral marketing can be defined as a marketing strategy which involves the spread of information and opinions pertaining to a specific product or service from one person to many especially by using uncommon mediums like the Internet or email.
Viral marketing is a direct marketing strategy by which a company persuades Internet users to share and forward its promotional material in emails using jokes, videos, games, etc. It is a marketing strategy through which a company decides to eschew its conventional media in favor of different techniques developed to generate word-of-mouth marketing hoping to create a craze or fad.
Viral marketing is a marketing strategy which utilizes social networks to swiftly promote a product. As the name ‘Vial Marketing’ suggests, consumers spread data with others over the Internet through social networks in the same way as a virus spreads from one to many others.
The basis of viral marketing is through the spreading of information by word-of-mouth, however modern technology has paved the way for many other Internet-based platforms to exist. Viral marketing characteristically, provide the audience something valuable for free. It can be something as simple as a game or a song. No matter what the content of the message is, it must inspire the audience to share it with others, so as many recipients of the message are there as possible.
Viral marketing can be used as a separate marketing tool or as a part of a bigger campaign which utilizes many different kinds of marketing techniques. It can be especially beneficial to certain smaller businesses or firms since it is a much cheaper alternative than conventional marketing tools. Viral marketing is usually used in conjunction with other tools of marketing as has been observed in many instances around the world. One such instance was with the ‘Blair Witch Project’. The viral part of the campaign created a thrill about its story much before the release of trailers, commercials, posters and other forms of marketing. This led to the indirect promotion of the movie amongst the people even before an official announcement about it had been made.
The message’s content does not have to be concealed to become viral. For example, in political campaigns we find videos featuring sound clips of an opposing candidate saying something obscene. The purpose of this is that by pointing towards this offensive statement, the video may go viral and create a negative image in the minds of the people about the targeted opponent.
There is also a myth related to viral marketing, i.e. you need to create something extremely interesting to make your content go viral. In fact, the real reason for behind a successful viral marketing campaign is how you connect with particular demographics by presenting them with correct content. Since, viral marketing is a consumer-centric strategy the first step towards making your message viral is to identify the target demographic for a product and whether they value this product or not. This of course, requires marketers to research and assess the demographic aspect. In the successful Blair Witch campaign, the producers had hired professionals and film students. They first assessed what makes horror movies to work and in which age category? They then studied how people of those age categories like to share information amongst them and finally they used this information to target their movie’s audience and relied mainly on the upcoming and trendy marketing medium called the Internet. And the rest as we know is history!
Thus, it is very important to know what exactly attracts a particular demographic segment of the society and how they tend to spread it in order to prepare that type of content. For example, The Blair Witch campaign made many message boards, websites, stories even fake news just to heighten the horror of the movie. This encouraged the audience to search more for the story and even cooperate with each other in their search for more.
Viral Marketing is a non-ending, interactive practice. Any company that implements a viral marketing campaign can’t afford to let it run the course without any alterations. The ‘Blair Witch’ campaign that we just mentioned about remained lively on the Internet through various message boards, interacting fans, and frequently updated websites. The real reason behind its success was that they managed it all through the time and arose more and more interest amongst the audiences.
Course Requirements/Pre-requisites
Although there isn’t any special course requirement, but having basic knowledge of the Internet and social media platforms would be a plus. Since, most of the organizations of today use this platform only for their viral marketing campaigns it wouldn’t be a bad idea to get to know about them thoroughly, if not familiar with them.
Twitter, Facebook, LinkedIn, What’sApp, Instagram, Flickr, Tumblr etc. are some of the most popular social media platforms in the world as of today. It would be very helpful to the trainer and the trainee, if he is aware about at least any two of these. Like you require for any online training course, a PC or a Laptop with good speed Internet and a latest web browser such as Firefox or Chrome is needed.
Over and above of all, you need zeal to learn and a dedicated and sincere approach to all lessons taught. You need to follow up and revise all topics on a daily basis and clear all your doubts before going over to the next lesson. This is highly recommended. Last but not the least, a desperate desire to become a master of the art of ‘Viral Marketing’ is necessary.
Target Audience
Viral marketing is one of the most common, fast-growing strategies in business, but is also used in combination with some regular arrangements of marketing. We strive to construct our course for those, who may be interested to pursue viral marketing and develop a varied consumer-oriented know-how through a marketing program.
Marketing programs begin with certain introductory courses which are based on topics such as budgeting, brand development, company culture etc. These concepts are mainly common to all tactics in the marketing domain. Marketing people must apply these skills irrespective of the organizations they manage.
Students of our Viral Marketing program would also be taught to handle tools such as word processors, DBMS software and social media platforms on the Internet. The use of PC’s has become essential to almost every type of marketing used today; from straightforward prototypes such as direct mail to the rapidly updating viral campaigns.
Latter parts of the program would ask students to get involve in practical classes that apply the concepts they have understood, from our course materials. This typically is in the form of business simulations which assign students to create a self-made marketing plan, or develop their own team and conduct a market research. As a final step in the assessment test, this is quite an essential part of our marketing course. Students who excel at this step are, we say, equipped to pursue a job in the ultra-modern world of viral marketing.
FAQ’s
- How is Viral Marketing different from other forms of marketing? Please explain.
Viral Marketing is a modern and very recent approach to marketing/promotion of products adopted by several companies worldwide. This technique unlike the traditional forms of marketing such as word-of-mouth, advertising or sample distribution utilizes the latest technology available in the form of Internet. Viral Marketers send exciting data about their product to one or a few known individuals and they in turn spread it to million others through some popular social media platforms like Facebook over the Internet. This way the product gets undue and easy popularity even if it’s not the best one available.
- How is learning about Viral Marketing going to help me in my career or otherwise?
Viral Marketing is a most recent and hot marketing technique being adopted by almost all major companies and firms around the world. Through this technique, the companies strive to push info about their products or service into the consumer’s domain by certain unconventional mediums such as e-mail. Nowadays, there is a great demand for marketing professionals who are aware of latest social media platforms and possess the know-how to reach the clientele through these platforms and the Internet. So, a breakthrough course on Viral Marketing available with us provides the student all necessary terminology, facts, information, course lectures, videos and case studies needed by top level organizations. Thus, our course comprehensively prepares the student for the challenges that they come across in the corporate world.
- I have learned about Viral marketing in my PGDM course. Is it going to be of any help, if I take this course?
Yes. Of course! Our course is very unique and the lessons and case studies we teach can be found nowhere else. We guarantee that after taking this course, your present knowledge about viral marketing would have expanded and enlarged significantly making you an expert viral marketer.
Course Testimonials
Peter H. David
Viral marketing is the need of the hour as far as marketing is concerned. eduCBA’s Viral Marketing course helps a beginner like me to not just understand and be informed about this management technique but apply it in the real world scenario and feeling you’re a pro.
Abigail Mathews
I am the marketing executive at Deloitte Inc. One day, my superior asked me to present a viral marketing program for my territory. I felt really embarrassed as I had no know-how how to do it. I searched the Internet for a nice and quick course on Viral Marketing. Luckily I chose this online training program from a trainer called eduCBA. After that, I was so confident and informed too, that I prepared the plan layout in a week and my superiors were impressed. Cheers eduCBA!
Ravi Mehta
I really found the Viral Marketing online course from eduCBA to be beneficial in all respects as it taught me those minute details that my MBA from IIM-B couldn’t. It was really essential for me for the job I had dreamed of in a top MNC.
Career Benefits of this training
Viral marketing necessitates cautious planning and a team with a solid understanding of social media. This implies that there are several career opportunities in the field, prominently:
Web Designer
The bulk of all viral marketing campaigns include Internet platforms. Any company that wishes to succeed in their viral marketing campaign must necessarily hire for service of a skilled web designer to make websites and supplementary online materials. Web design is a very technical field comprising various programming languages and a sound sense of visual alignment.
Viral Marketing Salaries
- Web Designer
Starting: $47,000
Median: $62,000
Highest Earners: $80,000 - Content Specialist
Starting: $41,000
Median: $54,000
Top Earners: $72,000 - Market Researcher
Starting: $39,000
Median: $51,000
Top Earners: $65,000
Source: Bureau of Labor Statistics
Education/Experience
A web designer must possess a Bachelor’s degree in marketing, computer science, or any latest media, or maybe an arts degree in visual or fashion design. Additionally to a Resume containing programming-focused work, a web designer should have had worked on samples indicating their aptitude towards creating websites.
Content Specialist
A viral campaign is all about the content it showcases for the people to share. Content specialists produce materials such as games, blog posts, videos, etc. which the consumers would want to see and share. Thus, a varied range of skills like social media, creativeness and strong communication is very essential.
Education/Experience
Content specialists must have bachelor’s degree in marketing, public communications or public relations and/or business management. Possession of past experience in any media-based position would be an advantage.
Market Researcher
Several forms of marketing, and viral strategies tend to value greatly from the research about the trends and tastes of consumers. A market researcher uses existing customer data and conducts unique research to determine exactly what customers want and how to realize those. Such tasks require extra attention to detail, PC literacy and of course solid communication skills.
Education/Experience
Market researchers must own a bachelor’s degree in business, marketing, psychology, sociology, or statistics. It would be beneficial also to have know-how in database management or multivariate analysis.
| Where do our learners come from? |
| Professionals from around the world have benefited from eduCBA’s Viral Marketing courses. Some of the top places that our learners come from include New York, Dubai, San Francisco, Bay Area, New Jersey, Houston, Seattle, Toronto, London, Berlin, UAE, Chicago, UK, Hong Kong, Singapore, Australia, New Zealand, India, Bangalore, New Delhi, Mumbai, Pune, Kolkata, Hyderabad and Gurgaon among many. |
