CUSTOMER ANALYTICS
Specialization | 2 Course Series
This Online Customer Analytics Certification includes 2 courses with 3+ hours of video tutorials and One year access. You will get to learn about the concepts and application of Customer Analytics which is to understand how data is used to find out customer behavior and to create more effective business strategies using tools such as R and Tableau to perform the analysis.
Offer ends in:
What you'll get
- 3+ Hours
- 2 Courses
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
- Download Curriculum
Synopsis
- Courses: You get access to all 2 courses, Projects bundle. You do not need to purchase each course separately.
- Hours: 3+ Video Hours
- Core Coverage: Understand how data is used to find out customer behavior and to create more effective business strategies.
- Course Validity: One year access
- Eligibility: Anyone who is serious about learning customer analytics and wants to make a career in this Field
- Pre-Requisites: Basic knowledge about data and analytics would be preferable
- What do you get? Certificate of Completion for each of the 2 courses, Projects
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These links can be included in your resume/LinkedIn profile to showcase your enhanced skills
- Type of Training: Video Course – Self-Paced Learning
Content
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Customer Analytics Training
Courses No. of Hours Certificates Details Customer Analytics Course 1h 02m ✔ Case Study - Customer Analytics using Tableau and R 2h 7m ✔
Description
Customer analytics is the technology that helps organizations unlock details about their customers and find insights that can expand their businesses and increase their return on investment in such endeavors. We will provide a brief introduction to this fast-growing field of customer analytics and talk about why it is needed for companies, how it is used there and what are the benefits and setbacks of Customer analytics.
Today, it is important for all organizations to learn how they can effectively work with customer data to gain insights and answers to key questions that can enhance their business operation and revenue. In this Customer Analytics Certification course, to teach such fundamental aspects of the technology, we shall use sophisticated statistical tools such as R and Tableau to analyze some actual customer data.
The use of Customer analytics is becoming more and more applicable to today’s world. Data is growing at a fast rate and all companies want to utilize this huge amount of data to learn about the needs of their customer. Customer satisfaction is key to competitive success and those organizations do not understand their customer losses in this battle of fierce competition. Customers are becoming more and more powerful with so many options available to them and they have to power to share their experience through social media to a large number of peers which can benefit or ruin a company Customers are armed with so much of information that they can build the brand in a day or ruin them. If companies can understand their customer’s buying habits and their pattern, then they can predict future customer behavior which will guide them to launch what relevant products they need at the right time and thus will earn a huge amount of profit.
Customer analytics can be better understood through below bullet points:
- Customer analytics helps organizations increase the response rate such as for incident tickets etc.
- Customer analytics leads to high customer satisfaction and customer loyalty and also turn the business by increasing the return on investment
- Customer analytics builds a mechanism that reduces the campaign cost by only targeting the right customers which are most likely to buy a given product or service at the given time.
- It can also help in decreasing the attrition rate of employees by predicting the customer’s expectations well in advance and also deliver the required product to them when it is needed.
- It can segment the customers into specific groups more effectively so that it is easy to understand the customer and their needs in a better way.
- It can also help in understanding how data can be used to find out much-hidden information about customer behavior.
- Best practices about using the data so that personal information is not exposed are also taught in this Customer Analytics Certification and are quite important for customer analytics professionals.
- Effective business strategies can be designed using current data and analytics.
Sample Certificate
Requirements
- The people who are taking this Customer Analytics Certification Course should have certain specific skills to succeed and the same are as below:
- Problem-solving abilities – A skill that is vital for every engineer.
- passion to learn – if you feel excited about new things, you are most welcome in this Customer Analytics training.
- Interest in mathematics and applied mathematics – analytics and mathematics go hand in hand and you cannot avoid it.
- Proficiency in at least one programming language – because all units have coding exercises.
- 1-3 years of experience in data handling and data processing is desirable but not mandatory – this shall help you build the right perspective.
- A degree in engineering, management, or computer science is most suitable – Because a strong base is best.
- The ability to think spontaneously and have creativity is also desirable – because analytics is thinking on its own feet.
- Curiosity for knowledge and willingness to learn new things – An engineer is a lifelong learner.
Target Audience
- This Customer Analytics Training Course is designed keeping in mind the need for professionals such as data managers, business development managers, marketing managers, data analysts, data scientists, and IT managers. Apart from this, those people who are interested and passionate about learning customer analytics may also take this course for their professional development.
Course Ratings
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I took this course as part of my Business analytics and the content of the course is adequate enough to understand the concepts. The examples and cases used for the explanation what made my understanding more easier for me. The instructor has explained in detail which was easy for me to try on my own and learn faster. This also helped me develop my analytical skill in customer analytics. Thank You. Keep up the Good work.
Akash Guru
The course was very informative. The course takes a general high level approach to teaching the basic understanding of marketing for customer interactions. Very detailed and comprehensive overview.
Steven D Hyden
To the point and clear and concise with the information. I have access to all classes in this site and I found the Customer analytics to be interesting. The instructor in this course helps to better understand tools with great, simple examples with every point of information that he gives to you, as the student.
Shaurya Bhagat
The course gives an overview about how R studio and Tableau tools can be used to analyse customer behaviour using the responses they give. The course teaches how clustering is done to cluster customers and make use of the clusters to provide customised offers/discounts to retain them. These techniques are used in e-commerce, cab aggregators and so on. In short, it is a useful course to gain a general understanding about how businesses use customer analytics to invcrease customer base and their revenue.
SHERI MIRIAM JOHN