MARKETING ANALYTICS
Specialization | 6 Course Series
This Online Marketing Analytics Certification includes 6 courses with 10+ hours of video tutorials and One year access. You get to learn and apply concepts of marketing analytics with the perspective of a data scientist.
Offer ends in:
What you'll get
- 10+ Hours
- 6 Courses
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
- Download Curriculum
Synopsis
- Courses: You get access to all 6 courses, Projects bundle. You do not need to purchase each course separately.
- Hours: 10+ Video Hours
- Core Coverage: Learn and apply concepts of marketing analytics with the perspective of a data scientist
- Course Validity: One year access
- Eligibility: Anyone serious about learning marketing analytics and wants to make a career in this Field
- Pre-Requisites: Basic knowledge about Marketing would be preferable
- What do you get? Certificate of Completion for each of the 6 courses, Projects
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced data and analytics skills
- Type of Training: Video Course – Self Paced Learning
Content
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MODULE 1: Marketing Analytics Training Essentials Training
Courses No. of Hours Certificates Details Marketing Analytics Course - The Fundamentals 52m ✔ Project - Marketing Analytics using R and Microsoft Excel 2h 9m ✔ Marketing Analytics 2h 12m ✔ -
MODULE 2: Projects based Learning
Courses No. of Hours Certificates Details SEO Analytics Strategies- Content Marketing Tools 2h 13m ✔ Project - Market Basket Analysis in R 37m ✔ Market Basket Analysis Project on R 1h 48m ✔
Description
So, you have finally managed to set up your business (say Apparel products). Target accomplished! So now you have multiple brands of clothing present in your showroom and to gain momentum in your business you need to reach more target audiences. To do this you choose advertisements on your website, social media, and several other techniques that best suit your kind of business.
The bottom line is you are marketing your products in the market for growth. This is where MARKETING ANALYTICS enters into the picture and can be referred to as a practice that helps businesses to measure, analyze, and predict their marketing performances for a good reason to regulate its effectiveness and optimize the ROI.
Marketing Analytics has seen far more capabilities beyond sales and lead generation; it can help you study your customers and their preferences, their trends and behavior, which product of yours is working best and which are not, which part of your business is preferred in which part of the world. If you are into any kind of business you do not want to miss these crucial data.
Note – We have mentioned an example of the apparel industry, you can think the same in any industry as well. A brief explanation of how Marketing Analytics works in the IT industry is confined to SEO, Search Ranking, Google Adwords and AdSense, and marketing dashboards using R and Excel, you need to present your IWS or Azure infra expenses to the management.
Sample Certificate
Requirements
- There is no such special pre-requisite for individuals who want to learn these marketing analytics certification courses. No skill set is either required. We would suggest having a learning attitude and mindset to take part in this booming career option is all you need. To sum up the pre-requisite section we would say –
- To have a learning attitude
- Someone who is looking to advance a career in Marketing Analytics.
- Willingness to learn different marketing tools like R and Excel.
- All you need is to be a marketing enthusiast and people who want to make a career in the booming technology of the present world.
Target Audience
- The target audience is comparatively a large set of individuals with an equally larger set of needs. Let’s see who will benefit from taking this Marketing Analytics training course.
- Fresher: A student either belonging to a commerce, finance, or engineering background can go ahead. These courses do not have any coding kinds of stuff into them so anyone who fears coding can look up to these courses. Best fit for any freshers who want to make their career in the IT industry (or we would say in any business across the world).
- Professionals: the fiercely competitive world is not hidden from anyone, especially the professional who has work experience. To have a learning attitude is the best behavioral policy best suited for survival. With the Marketing Analytics Course, we offer you a complete understanding of Marketing terms, use cases from real-time industry, and analytics tools like R and Excel (from an analytical point of view) – these are very crucial to have in your skillset.
- Business Entrepreneurs: If you are a business guy then these courses will be more valuable, as it will give you an understanding of how to track your business and how to maximize returns. Knowing a set of skills will always help not only to understand business but also to appoint the right person for the work.
Course Ratings
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It is a good Introduction to Marketing Analytics. It lists the typical activities carried out in the practice of predictive analytics. Furthermore, it helps to define how to make analytics more efficient, lists the type of models that are used in marketing and digital marketing, and some hints on the leading vendors of predictive analytics.
Ricardo Garibay-MartÃnez,
The course was very important with respect to basics. But it would be great if subtitles are also provided. It helps in clear understanding as sometimes pronunciation varies person to person. But if the basics are concerned, it is very nicely covered and very well explained. Hope we get more videos for market basket analysis
Poornika Awasthi
This course was awesome. I learnt a lot about marketing and analytics used in marketing. A lot of theoretical knowledge was provided. Instructor was very good presenter. Quality of videos and presentation were nice too. I would recommend this course to everyone who is interested in marketing analytics. Thanks.
Ankita Rafiz
There are tons and tons of content marking tools out there so starting here is a good way to get a brief review of educba course on the most effective, or popular, ones. You also get to review multiple examples of good content being used on various sites and campaigns. As mentioned, there is a lot of tools that can be used (some free, some paid) so I recommend reviewing this if you are brand new to Content Marketing and need a better understanding on what is out there and how it is being used today.
Jesse Rayos