Updated July 28, 2023
Introduction to Digital Marketing Programs
In this post, we will look at the various digital marketing programs offered by renowned institutions.To climb the ladder of career path and stay relevant in a competitive market, job seekers or aspiring professionals need to develop their expertise and knowledge level. Today’s modern marketers are aspired to be skillful in a variety of areas such as digital media, analytics, copywriting, sales, campaign, and so on. At present digital marketing is considered an effective way to grow the business. Basically, digital marketing is a domain of online business that incorporates website design, SEO (Search Engine Optimization), SMM(Social Media Marketing), email marketing, content optimization, data analysis, mobile marketing, and so forth.
To excel in the knowledge of the fundamentals of digital marketing and its scope, professionals or the fresher can enroll in any digital marketing program. For getting the certification they need not attend any regular university class rather one can complete it by attending online courses in the amicable atmosphere of home and consider it is more fast and convenient.
Before choosing any courses related to digital marketing, it is crucial to find the right fit. The candidate must read the reviews and recommendations from industry experts and former students in various educational portals or discussion forums about the courses and the institute. The well-versed courses provide the scope of practical exposure by practicing in different projects and getting knowledge from the best industry experts.
How to Learn Digital Marketing Program?
There are many ways to learn digital marketing programs.
- Joining up in Online Digital Marketing Courses: Enrolling in any online digital marketing course is one of the best ways for upgrading knowledge in the digital domain. These online courses are leaded by industry professionals who provide information about vital digital marketing skills through practical assignments and hands-on projects.
- Follow Digital Blogs and Video Channels: To follow popular blogs and video channels by eminent industry experts and professionals is another way of learning digital marketing. The blogs are always helpful to provide information from basic principles to current updates of the digital domain. Some common blogs are Moz, Kissmetrics, Search Engine Journal which any professional can follow for getting information about digital marketing.
- Learn from Free Online Courses: There are many free online courses available on the internet and anybody can just follow it to get an edge on the basic principles of digital marketing. But it is recommended to the professionals and job seekers to join in digital certification courses provided by reputed institutes to get practical hands-on learning.
Programs Offered by Reputed Institutes
There are some comprehensive online marketing certification programs that are established as highly demanding courses offered by reputed institutes.
1. Simlilearn’s Digital Marketing Specialist Masters Program
This master’s program provided by Simplilearn has covered all the core ingredients of digital marketing such as SEO, social media, PPC, content marketing, mobile, and email marketing, web analytics, conversion optimization. It provides in-depth knowledge of all the fundamental merits of digital marketing. This program is credited by Online Marketing Certified Associate (OMCA) and it is designed with 200+ hours of e-learning content, projects, quizzes, simulation exams, active experts’ forums, high-quality videos, and so on.
2. Coursera’s Digital Marketing Specialization
Various courses offered by Coursera are tailored with all the basic principles of digital marketing and it provides knowledge to explore the domain of the digital marketing environment. The courses are designed to build conception and theoretical experience and Coursera does not provide any on-demand support for customers.
3. Digital Marketing Institute’s Masters Program
The online certification Masters program in digital marketing from Digital Marketing Institute is a highly recommended program because of its relevant and technically accurate content which is designed by the leaders of Syllabus Advisory Councils comprised by the professionals of Google and Facebook. Though the course duration is lengthy, yet this program is designed to create certified digital marketing professionals.
4. Market Motive’s Masters in Digital Marketing
Market Motive is one of the renowned institutes offering digital marketing training. The courses offered by Market Motive are designed for all levels of professionals irrespective of their experience and education. The course curriculum includes 250+hours of e-learning content and all the core topics of digital marketing.
5. Udacity’s Digital Marketing Program
The programs of Udacity are apposite for fresher who wants to make a digital marketing career after graduation and professionals of digital marketing who desire to upgrade or refresh their knowledge level by choosing a self-study model. The courses are planned by considering the market’s demand and requirement and it provides a broad-based approach of the digital marketing environment.
6. HootSuite Social Media Certification
HootSuite provides a certification program on the fundamentals of social media marketing. HootSuite offers paid certification programs as well as free online courses.
Online Digital Marketing Programs in India
There are some renowned institutes that create a benchmark by providing training programs on digital marketing.
1. Digital Vidya
Digital Vidya is a highly acclaimed institute in Asia to provide digital marketing programs. In India, it has started its journey in 2009 and since then it has conducted more than 1200 hundred training programs for almost 20000 professionals from various industries and business schools. In some programs like mobile marketing, social media certification program, digital marketing works in collaboration with V-Skill, an initiative of Govt. of India. Besides that, it conducts a free weekly program to give a brief awareness of the digital ecosystem and it has its placement cell for the alumni of Digital Vidya.
2. Upgrade
The post-graduate certification course of Upgrade covers all the important facets of the digital marketing system. It works in association with MICA and its motto is to prepare future digital marketing leaders.
3. TalentEdge
TalentEdge provides a specialized executive program in digital marketing for beginners and experienced professionals.
4. Manipal ProLearn
Manipal ProLearn is a reputed institute that also offers online and classroom-based education programs on digital marketing. Even it offers Digital Marketing Professional Program in association with Google India to impart knowledge in advanced online marketing techniques.
There are many institutes that offer classroom-based training located in different cities in India for those aspirants who prefer offline classroom-based training. Some well-known institutes are the Indian Institute of Digital Education (IIDE), NIIT Imperia, Digital Marketing Training Institute (DMTI), EduPristine, Simply Digital, Learning Catalyst, and so on. Even business schools in India conduct executive programs on digital marketing for experienced professionals.
Today digital marketing field is a lucrative domain where many prospects are soon to emerge. So it is appraised to choose an accurate program from plenty of preferences to grow in the right career field.
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