Email Marketing For Beginners

Email Marketing for Beginners – How to Increase Website Traffic?

Getting regular visitors to your website is important for the success of your online business. It creates the foundation for generating leads, boosting brand awareness, and driving sales. Thankfully, numerous ways to attract website traffic exist, like SEO, social media marketing to, content marketing, and email marketing for beginners. Each method has unique benefits and can attract different types of visitors.

This article will review tips for increasing website traffic via email marketing strategy.

What Is Email Traffic?

Email traffic refers to the number of visitors or users who come to a website through email marketing efforts. This type of traffic is unique since it originates from email list subscribers who are already interested in your brand. Thus, you can create long-lasting relationships and turn these potential customers into loyal customers.

Furthermore, email traffic can positively impact your site’s search engine optimization (SEO). It boosts user engagement on your website by bringing people who are more likely to spend significant time engaging with it. Moreover, email traffic can result in more social media exposure – email users are typically also social media users, after all – which can help your backlinking efforts.

Email Marketing For Beginners  – 5 Tips to Improve Website Traffic

Although email marketing helps boost your website traffic, we cannot send just any email and get the required results. Therefore, you should be strategic in your approach to ensure your email campaign is successful.

Here are five tips for email marketing for beginners that you should follow:

1. Build a Quality Email List

To effectively boost website traffic through your email marketing, you need to get people to engage with your emails in the first place. That’s why building an email list of people who are interested in your products or services is key. Here are some strategies to achieve this:

• You can provide valuable content or incentives to your specific target audience in exchange for email sign-ups. For example, if you are into SaaS and sell email marketing software, don’t give away Amazon gift cards to get people to sign up for your emails. This will attract everyone, even those who are not interested in your product. Instead, offer something that only email marketers would find useful, like an ebook with tips on email marketing. This way, you will attract the right people who are more likely to be interested in your product.
• You can also run targeted social media ads encouraging your target customers to sign up for your email list. Hosting social media contests can also help. Make sure the reward you offer is something that would appeal only to people who would be interested in your product or service. That is the only way to filter the quality leads who are likely to click on the website link in your emails from the not-so-quality ones.
• Whichever email list-building strategies you choose, ensure the lead generation forms on your website are user-friendly and easy to fill out. Lengthy or complicated forms may discourage potential subscribers from signing up. Also, optimize your forms for mobile devices since, in mid-2023 almost 96% of the global population used a mobile device to use the Internet.

2. Craft Compelling Subject Lines

The subject line is your first opportunity to make a good impression on your email recipients. A strong subject line can determine the success of your email marketing campaigns. A staggering 47% of email recipients open emails based on the subject line alone. Thus, compelling subject lines can help your email stand out in busy inboxes. Besides, they can help you avoid spam filters.

• To create an effective subject line, make sure that it’s intriguing. Use words that create a sense of urgency or exclusivity, like “limited-time offer” or “exclusive invitation.” You can also highlight the value of your email’s content.
• Keep in mind that simplicity is often best. Avoid using jargon or overly complicated language in your subject lines. Instead, choose clear and easy-to-read ones that make it effortless for subscribers to understand the value of opening your email.
• Furthermore, use personalization techniques. Include the recipient’s name or reference something specific to their interests or past interactions. When you make recipients feel like an email is intended especially for them, they won’t hesitate to open it.
• Finally, testing different subject lines can help you make informed decisions about your campaign. Your chosen email newsletter software can easily help you run these tests. Based on engagement data, this powerful tool can accurately tell you which is likely to be your winning subject line.

Email marketing platforms make setting up subject line AB tests very easy. Here is an example from GetResponse.

3. Create Engaging Email Content

Engaging email content can attract your audience’s interest and motivate them to visit your website. However, what is interesting and captivating for one may not be interesting and captivating for another.

• To create content that engages your subscribers, you first need to understand them. Send your target audience surveys to understand better who they are and their content preferences. You can also analyze your previous audience engagement data to determine what topics resonate with them. Segment your subscribers based on your findings. This helps you deliver personalized and targeted content.
• Incorporating storytelling techniques into your email message can help as well. Additionally, ensure you enhance your content’s visual appeal with captivating images, videos, and other visuals like infographics. You can also add a human touch by including user-generated content or behind-the-scenes glimpses of your team.
• Pay attention to your email design, too. You can use email newsletter software to customize your template. This tool helps you create emails that match your brand’s aesthetic, giving them a professional appearance that can lead to audience interactions.

4. Include Social Media Sharing Buttons

Adding social media sharing buttons in your emails can positively impact your marketing efforts. These buttons provide an easy way for subscribers to share your email content with their network. This can help you reach more people and increase email sign-ups. The result is more traffic to your website.

• Use plugins like AddToAny or your email marketing software and add social media sharing buttons to your emails.

Most email marketing tools let you add social sharing links by simply dragging and dropping the right block into your template. Source: GetResponse

• When adding social media sharing buttons to your emails, just ensure you put them somewhere they won’t be intrusive. Consider placing them at the top or bottom of your email so they don’t disrupt the reading experience. Furthermore, use recognizable icons for all social media channels.
• Tracking how often your social media sharing buttons are being clicked is also important. This data will provide valuable insights into which buttons you should include (or not) in your email campaigns.

5. Have Clear and Prominent CTA

Including clear and distinctive call-to-action buttons in your emails is important for increasing traffic. The CTA provides your potential customers with clear directions, guiding them toward your desired action.

There are key elements that you should consider to create an appealing CTA for your email.

• First, it is important to choose compelling and persuasive wording. Use action verbs and concise language to communicate the desired action. As with your email subject lines, consider adding urgency by incorporating “limited time offer” or “now” into your calls to action.
• Moreover, the design and placement of the CTA are important. The CTA should stand out visually. So, it should come in contrasting colors and fonts that grab the reader’s attention. You can place the CTA above the fold so it’s the first thing readers will see and then just reiterate it at the bottom of the email. This is for email subscribers who need to read your offer before taking your desired action.
• As a final tip, ensure the CTA is linked correctly and leads to a relevant landing page.

Final Thoughts

Email marketing for beginners can help bring more visitors to your website. But it would be best if you have a well-thought-out strategy to get the results you are looking for.

Use techniques to keep subscribers engaged, from building a quality email list to crafting compelling subject lines and engaging content. Including social media sharing buttons allows your subscribers to easily share your content with others. Finally, ensure you have a clear call-to-action in your emails. This will guide your subscribers into taking your desired action. Follow these tips, and you’ll soon see your email traffic through the roof!

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Author Bio:
Michal Leszczynski is the Head of Content Marketing and Partnerships at GetResponse. He is a seasoned expert, boasting over a decade of expertise in online marketing. Among other things, he is a dynamic public speaker, engaging webinar host, and a prolific writer. Michal is also a dedicated Email Marketing lecturer at Kozminski University. To reach out, you can connect with Michal on LinkedIn.