Best Internet Marketing Tool
In this Topic, we are going to learn about Internet Marketing Tools. Internet marketing is a very dynamic business. It is constantly evolving. You can see something new introduced daily while something old becomes redundant in minutes. Working in this domain is not easy, as there are no fixed rules and theories which you can stick to. You must learn daily and keep up with the latest trends and techniques.
Becoming a successful online marketer is a challenge, but herein lies the charm. The internet may seem like a tough turf, but it also helps you through terrific tools.
There are lots of internet marketing tools that you can utilize to implement different internet marketing strategies, such as SEO, SEM, SMM or social media marketing, email marketing, and content marketing.
But if you go searching, you will find yourself in a sea of tools (free, premium, and freemium, i.e., a mix of free and premium). You will find many businesses that sell such tools, and a fair number of them offer value. You will also come across free devices that do not cost a single penny but give awesome results. And then it becomes very difficult to select.
After seeing so many of them, it all boils down to selecting the right ones. And to help you out, today, we present a round-up of cheap internet marketing tools that will help you in myriad ways as you tackle the tough turf.
List of Internet Marketing Tools
Following is a list of Internet marketing tools:
SEO Tools
1. Google Suggest
Google is a great help in SEO for beginners as well as pros. One of the easiest-to-use and most valuable SEO tools, Google Suggest, lets you check how your website ranks for different keywords. This autocompletes the search functionality of Internet marketing. Using it, you can find out a good deal about keywords trending in the niche that you are dealing with.
Cost: Free
2. Keyword Map
An excellent SEO tool from WordTracker, Keyword Map, is a great help in keyword research. You can find popular and relevant keywords for your niche, products, or internet marketing services.
Cost: $27/month
3. MozLocal
A backlink checker tool, SEO Spyglass, gives you information regarding the inbound links that your competitors’ websites are receiving. It is, in fact, a set of SEO tools that help you plan your SEO strategy more effectively by offering you valuable insights.
Cost: $84/year
4. SEO Spyglass
A backlink checker tool, SEO Spyglass, gives you information about the inbound links being received by your competitor sites. It is, in fact, a set of SEO tools that help you plan your SEO strategy in a more effective manner by offering you valuable insights.
Cost: $124.75 one time
5. Plagiarism Checker
Plagiarism Checker, a simple and effective plagiarism-checking tool, can tell you whether your content is original or duplicated in seconds. You must paste the content in the given box; the result will be out shortly.
Cost: Free
6. Semalt
Want to dig out the keywords that are relevant to your business? Go for Semalt. It is very helpful in improving your search engine performance. You can also track social media reputation, real-time competition, and, last but not least, get an idea of how web properties appreciate over time.
Cost: Starts from $0.99 a month.
7. Similar Page Checker
To rank well in SERPs, you should have original content, but despite earnest efforts, some similarity is bound to creep in, which can lower your chances of a good ranking. Similar Page Checker helps you determine the percentage of similarity in your content.
Cost: Free
8. Baluu
Baluu is a simple online booking system for small businesses that helps you manage your scheduling needs. It’s an excellent tool for marketing teams because it helps them better manage their time while keeping the client involved.
A booking system can make it easy to keep track of everything going on in your business. With Baluu, you can easily create pre-populated calendars with your availability. It enables you to provide a link to potential clients so they can easily book time with you.
9. Alexa Toolbar for Chrome
A fabulous tool trusted by millions, Alexa Toolbar for Chrome gives you all the vital information about a website. You can find out the site’s rank, sites similar to it, the search queries that drive traffic, and its past, as in how it used to look. This tool is a wonder, a good way to evaluate yourself independently and about your competitors.
Cost: Free
Let’s move to the next internet marketing tool.
SEM Tools
1. Google Trends
Google Trends is a very simple, common, and powerful SEM tool that lets you catch up with what people seek. You can find real-time data, compare volumes about search terms, find how people search for your business, and gain deeper insights without paying anything. It helps you plan your PPC strategy with great efficiency.
Cost: Free
2. Google Keyword Planner
Running an AdWords campaign becomes much easier with Google Keyword Planner. It helps you search for keywords and ad group ideas. You can create new keywords and foresee the performance of a list of keywords. With it, choosing competitive bids and planning budgets for your campaign becomes a cakewalk.
Cost: Free
3. Ubersuggest
Much like Google Suggest, the only difference is that UberSuggest has better outreach. It offers foreign language support, and you can search for desired terms/keywords in more than 40 languages. The search results are based on web searches, videos, recipes, images, news, and shopping verticals.
Cost: Free
4. Soovle
A highly customizable and convenient tool, Soovle is like manna from heaven. It gives you data from not just Google but from Wikipedia, Amazon, Yahoo, YouTube, Bing, and Answers.com. It is very helpful in planning ad campaigns and SEO strategies.
Cost: Free
5. Keyword Niche Finder
Offered by WordStream for free, Keyword Niche Finder helps you find profitable keywords for PPC and SEO. It is great for a small business looking to carve a niche in their specific segment as it completely fits in with niche internet marketing strategies.
Cost: Free
Let’s move to the next Internet marketing tool
SMM Tools
1. HootSuite
The Big Daddy of social media management tools, HootSuite, is much celebrated among online marketers as it gives them control over 35 social networks. With it, you can share and manage all the updates on different platforms from a single dashboard. A secure tool, it lets you collaborate with team members and also gives you insights into audience behavior.
Cost: Free for limited usage. It starts from $9.99/month.
2. Buffer
A popular freemium SMM tool used by over 2 million marketers, Buffer makes your social sharing a cakewalk. With it, you can share updates and posts on multiple internet marketing platforms like Facebook, Twitter, Linked In, and App.net in one go.
You can also customize them as per the platform. With Buffer, you can easily collaborate with team members and contributors. Additionally, it assists with statistics and notifies you of the optimum time to publish, what is popular, offers suggestions, and lots more.
Cost: Free for limited usage. It starts from $10/month.
3. TweetDeck
Made for Twitter, TweetDeck is a great tool for managing your tweets. It lets you post tweets from multiple accounts and also monitor them. You can also schedule tweets for future posting.
Cost: Free
4. Followerwonk
For Twitter, it would give great results along with TweetDeck. Offering deeper analytics, Followerwonk gives you insights such as audience demographic details, their bios, location, followers, when they are active, and much more.
Cost: Free for limited usage. It starts from $29/month.
5. Post Planner
A great Facebook analytics tool, Post Planner, makes posting super easy. You can schedule posts in bulk. You can also schedule posts per time zone to target a specific audience. Last but not least, you can find trending content and share it to get more visibility and outreach.
Cost: $5/month
6. Quintly
A great social media analytics tool, Quintly, offers formidable data and competency evaluation support. The easily customizable dashboard allows you to focus better and gives you the freedom to analyze things from a strategic point of view. Quintly is a killer tool that tracks social media performance and becomes a child’s play.
Cost: Free for limited usage. It starts from $129/month.
7. IFTTT
Acronym for If This Then That, IFTTT is a very intelligent and obedient tool that lets you manage social media per your requirements. You can create tasks known as recipes, which IFTTT then implements. For example, make a recipe for all your Twitter users can share YouTube videos. If this____ then that______; fill in the blanks with the tasks, and you are good to go.
Cost: Free
Let’s move to the next Internet marketing tool
Email Marketing Tools
1. MailChimp
A bankable email internet marketing tool, MailChimp is the choice of billions, for it makes email campaigning so simple. Secure, solid, and sustainable; it is highly customizable and offers numerous newsletter templates. You can also share your newsletters on social networks, and with the in-built analytics feature, you can easily track the results.
Cost: Free for 12,000 emails per month. It starts from $20/month.
2. Mad Mimi
A popular email internet marketing tool, MadMimi lets you create email newsletters how you want. This tool lets you easily send, share, and evaluate emails. Very easy to use, focus on what you need, and offers a clean interface to work on.
Cost: Free for limited usage. It starts from $10/month.
3. Litmus
Litmus, a well-known email internet marketing tool, lets you create, send, and track emails with the least effort. You can review real-time changes, analyze subscribers’ behavior, and more.
Cost: Free for limited usage. It starts from $79/month
Let’s move to the next internet marketing tool
Content Marketing Tools
1. HubSpot’s Blog Topic Generator
HubSpot is a popular and comprehensive top internet marketing tool that covers all internet marketing strategies. Its Blog Topic Generator is a tool that helps create content by giving you relevant blog post titles. Just type in the keyword, and you will get results in seconds.
Cost: Free
2. Google Alerts
A great internet marketing tool for finding interesting and new content, Google Alerts proves to be a very helpful resource for all internet marketing strategies. It also tells you how your business performs online and what people say about you. You can keep up-to-date with news and events by setting alerts based on chosen keywords.
Cost: Free for limited usage. It starts from $19.99/month.
3. Grammarly
A great internet marketing tool for creating flawless content, Grammarly helps you create crisp and meaningful content. It eliminates grammatical errors and corrects contextual spelling errors (not available in Microsoft Word). Its unique vocabulary enhancement feature optimizes your choice of words. Trusted by millions, it is a must-have.
Cost: Free
4. Feedly
Feedly is a great content internet marketing tool that keeps you up-to-date with the content that matters to you. Constantly RSS feeds you cool stories and articles you can share on social media platforms and get more recognition. You can also discover content ideas at Feedly.
Cost: Free for personal usage. It starts from $5.41/month.
5. SlideShare
A very well-known and user-friendly tool offered by LinkedIn, SlideShare is the YouTube of Slideshows. It lets you share PowerPoint, PDF, Keynote, or OpenDocument slides. You can embed the SlideShare link in your site and blog and share them on different social media platforms.
Cost: Free
6. Pixabay
This awesome tool gives you access to a free photo library. You must type the keyword, and Pixabay gives you multiple copyright-free, high-quality images, and videos. You can use, share, download, and distribute them hassle-free.
Cost: Free
7. Canva
An awesome tool for creating compelling visuals, Canva is a boon for those who need to gain proficiency with Photoshop and similar software. With its drag-and-drop interface, you can design visuals the way you like. You can play with colors, backdrops, fonts, and much more.
Cost: Free for limited usage. It starts from $ 12.95/month
8. Image-Search.org
Engaging content relies on various factors. One of them is the existence of compelling visuals capable of keeping the visitors around. You can easily find such visuals using an advanced reverse image search utility. Image-search.org offers an efficient search-by-image tool that can help you find desired visuals. The best part is its ability to simultaneously fetch similar visual results from various databases. Hence, you can use it to find your desired images easily and use them to make your content engaging. It is also usable through various devices and platforms.
Cost: Free
Let’s move to the next Internet marketing tool
Others
1. Google Analytics
A very powerful internet marketing tool, Google Analytics, helps you in myriad ways. Along with Google AdWords, it lets you track advertising campaigns, and there is a lot of usage of Internet advertising tools too. Its Cohort Analysis feature gives you behavioral data about customers/users based on their common characteristics.
You can find out about your website traffic, the browsing habits of the audience, and more important insights. E-commerce businesses can track their sales activity and product performance. It gives you a real-time analytics report.
Cost: Free for limited usage. $ 1,50,000 a year.
2. Google Page Speed
Speed is important in getting more traffic, sales, and better ranking. And Google Page Speed lets you check your speed in an instant. It also suggests how you can make your site load faster.
Cost: Free
3. CrazyEgg
A super cool internet marketing tool for analytics, CrazyEgg gives you data-driven details of customers’ behavior. You can determine their browsing habits, spending time, pages they have stayed on, and much more.
Cost: Starts from $9/month.
4. MixPanel
A well-known internet marketing tool for web and analytics, MixPanel tells you how your apps are behaving. It lets you work with large datasets without touching the MYSQL code. A trailblazer in the analytics domain, MixPanel is certainly worth a try.
Cost: Free for limited usage, starting from $150/month.
So, these are the different internet marketing tool lists known for their competence and efficiency. Just take care to implement them carefully. You will always find yourself at the top of the internet marketing domain.
Recommended Articles
It has been a guide to the best internet marketing tool. Here we also discuss other internet marketing tools like SEO Tools, SEM Tools, SMM Tools, Email Marketing Tools, and Content Marketing Tools. You may also have a look at the following articles to learn more –
