Integrated Strategic Management and Business Analysis Techniques
Specialization | 20 Course Series
This Online Business Analysis Training Certification includes 20 courses with 152 hours of video tutorials and One year access. You get to learn business analysis and business systems and how it is implemented in organizations that require change.
Offer ends in:
What you'll get
- 152 Hours
- 20 Courses
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
- Download Curriculum
Synopsis
- Courses: The Projects bundle includes access to all 20 courses. You do not need to purchase each course separately.
- Hours: 152+ Video Hours
- Core Coverage: Learn business analysis and business systems and how they are implemented in organizations requiring change. We also cover critical business management concepts such as Strategic Management, Entrepreneurship, Brand Management, Events Management, Content Management, and Media planning.
- Course Validity: One year access
- Eligibility: Anyone serious about learning Business Analysis and wants to make a career in this Field
- Pre-Requisites: Basic knowledge about Marketing would be preferable
- What do you get? Certificate of Completion for each of the 20 courses, Projects
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These links can be included in your resume/LinkedIn profile to showcase your enhanced marketing skills
- Type of Training: Video Course – Self-Paced Learning
Content
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Section 1: Strategic Management and Entrepreneurship
Courses No. of Hours Certificates Details Theories of Strategic Management 6h 21m ✔ Business Analysis Training 11h 03m ✔ Entrepreneurship Course 6h 18m ✔ Advertising and Promotions: Integrated Marketing Communications 9h 06m ✔ -
Section 2: Branding, Events Management, and Logistics
Courses No. of Hours Certificates Details Branding & Brand Management: Branding Strategy 8h 59m ✔ Effective Events Management Course 7h 58m ✔ Content Management System and Marketing 4h 7m ✔ Media Planning & Strategy for a Successful Advertising 3h 35m ✔ Logistics and Supply Chain Management 7h 18m ✔ Logistics and Supply Chain Management Case Study #1 3h 29m ✔ Logistics and Supply Chain Management Case Study #2 2h 35m ✔ -
Section 3: Marketing and Market Research
Courses No. of Hours Certificates Details Marketing - A Beginners Guide 7h 8m ✔ Marketing Case Study - Brand Matrix 4h 54m ✔ Marketing Case Study - New Market Penetration 4h 17m ✔ Market Research 4h 01m ✔ Market Research Case Study #1 2h 18m ✔ Market Research Case Study #2 3h 11m ✔ Retail Management 7h 24m ✔ Digital Marketing Case Study #1 2h 5m ✔ Digital Marketing Case Study #2 2h 14m ✔
Description
The course is designed to provide participants with a comprehensive understanding of key concepts and practices in strategic management and marketing. Through a series of engaging modules, learners will explore fundamental theories, frameworks, and strategies essential for effective decision-making and success in today's competitive business landscape. This course aims to equip participants with the knowledge and skills necessary to formulate, implement, and evaluate strategic plans, develop compelling marketing strategies, and effectively manage organizational resources to achieve business objectives. Whether you're a seasoned professional looking to enhance your strategic thinking skills or a newcomer to the field seeking foundational knowledge, this course offers valuable insights and practical tools to drive business growth and innovation.
Section 1: Strategic Management and Entrepreneurship
In this section, participants will dive into the theoretical foundations of strategic management, understanding concepts like SWOT analysis, Porter's Five Forces, and strategic planning models. With a focus on entrepreneurship, learners explore the entrepreneurial mindset, innovation, business model canvas, and strategies for launching and growing a successful venture. Additionally, the section covers advertising and promotions, delving into integrated marketing communications, brand positioning, and promotional strategies to engage target audiences effectively.
Section 2: Branding, Events Management, and Logistics
This section delves into the strategic aspects of branding, equipping learners with the knowledge and skills to develop, manage, and strengthen brand identities. Participants explore concepts such as brand equity, brand architecture, and brand extension strategies. Moving on to events management, the course provides insights into planning, organizing, and executing various types of events, including corporate events, conferences, and product launches. Furthermore, learners gain an understanding of logistics and supply chain management principles, including inventory management, transportation, warehousing, and distribution strategies.
Section 3: Marketing and Market Research
In this section, participants embark on a journey through the fundamentals of marketing, starting from the basics and progressing to advanced concepts. They explore various marketing strategies, channels, and tactics, learning how to develop and implement marketing plans effectively. The course also delves into market research methodologies, teaching learners how to conduct market analysis, gather customer insights, and interpret research findings. Additionally, participants explore retail management principles, digital marketing strategies, and real-world case studies to understand consumer behavior, market trends, and competitive dynamics in today's business environment.
Sample Certificate
Requirements
- Basic understanding of business principles and terminologies.
- Familiarity with fundamental concepts of management and strategy.
- Proficiency in basic mathematics and data analysis.
- Knowledge of common business software applications like Microsoft Excel.
- Experience or coursework in related fields such as economics, finance, or marketing.
- Strong critical thinking and problem-solving skills.
- Ability to work collaboratively in teams and communicate effectively.
- Willingness to learn and adapt to new methodologies and techniques in business analysis.
Target Audience
- Business professionals seeking to enhance their analytical skills for decision-making.
- Entry-level analysts looking to establish a solid foundation in business analysis.
- Project managers interested in improving their ability to gather and interpret data.
- Entrepreneurs and small business owners aiming to optimize their operations.
- Students or recent graduates pursuing careers in business analysis or related fields.
- Anyone interested in understanding how to analyze business problems and propose effective solutions.
- Individuals considering a career transition into business analysis or consulting roles.
- Professionals from various industries seeking to advance their careers by acquiring business analysis skills.
Course Ratings
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Getting a Good Overview of Logistics is, in my opinion, the ground for developing financial management skills in the future. In essence, this course will give you an idea of how a business 'ticks'!
Vasileios A. Yakinthos
Very informative on the background of Business Analysis and the underlying systems and techniques to ensure the smooth and effective running of a business from an analytical point of view. Very well written and coherent. The examples portrayed by the lecturer was very important to explaining the theory.
Zite Nwosu
It is indeed a superb module for all the beginners who want to know about Marketing and its origin and existence. Really a worth listening lecture Video.
Dr. Sharli Achary
Great course I love how you can self educate yourself. If you're interested in management positions then this course is for you. Youll get the most of it as long as you listen to the exact examples. Another great point is that all of the info is tailored towards management and straight to the point. All examples are extermely relevant.
Anthony imiola