DIGITAL MARKETING MASTERY
Specialization | 36 Course Series
This Online Digital Marketing Course includes 37 courses with 208 hours of video tutorials and One year access. You get to learn everything under Digital Marketing which includes SEO, SEM, SMM, Google Adwords, Email Marketing amongst others.
Offer ends in:
What you'll get
- 208 Hours
- 37 Courses
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
Synopsis
- Courses: You get access to all 37 courses, Projects bundle. You do not need to purchase each course separately.
- Hours: 208+ Video Hours
- Core Coverage: Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing (SEM), Google Adwords, Google Analytics, Digital Marketing, Display Advertising, Email Marketing, Conversion Rate Optimization (CRO), Instagram Marketing and others
- Course Validity: One year access
- Eligibility: Anyone serious about learning Digital Marketing and wants to make a career in this Field
- Pre-Requisites: Basic knowledge about Marketing would be preferable
- What do you get? Certificate of Completion for each of the 37 courses, Projects
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced cloud computing skills
- Type of Training: Video Course – Self Paced Learning
Content
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Section 1: Introduction to Digital Marketing
Courses No. of Hours Certificates Details Digital Marketing - Introductory Course 6h 24m ✔ Digital Marketing Case Study #1 2h 5m ✔ Digital Marketing Case Study #2 2h 14m ✔ SMM - Social Media Marketing Training 12h 54m ✔ Digital Marketing - Display Advertising 3h 34m ✔ SEO - Search Engine Optimization 4h 11m ✔ SEO Project on Page Optimization 5h 12m ✔ SEO Analytics Strategies- Content Marketing Tools 2h 13m ✔ SEO Project - Page Optimization 2h 6m ✔ -
Section 2: Advanced Digital Marketing Strategies
Courses No. of Hours Certificates Details Conversion Rate Optimization (CRO) - Beginners 1h 48m ✔ Conversion Rate Optimization (CRO) - Advanced 3h 25m ✔ Goggle Ads Hands-on 2h 24m ✔ Google Adwords- Google Adwords Course 9h 19m ✔ Google AdWords - Beginners to Beyond 2h 16m ✔ Google AdWords - Advanced 54m ✔ Google Ads Training - Advanced 1h 59m ✔ Google Analytics 4h 47m ✔ Project on Google Analytics 2h 31m ✔ Project on AdWords - Shopping Ads Tutorials 1h 27m ✔ -
Section 3: Email Marketing and Affiliate Marketing
Courses No. of Hours Certificates Details YouTube Marketing and Analytics 2h 33m ✔ Instagram Marketing 2h 36m ✔ The Magic of LinkedIn - LinkedIn Strategies for Business Success 17h 29m ✔ Pinterest for Business 4h 16m ✔ YouTube Marketing Course 2h 26m ✔ -
MODULE 4: Twitter, FB, Affiliate & Email Marketing
Courses No. of Hours Certificates Details Project on Twitter Marketing and Analytics 2h 9m ✔ Email Marketing Course 3h 25m ✔ Email Marketing Case Study - Build a Powerful Targeted Email Database 3h ✔ Facebook Marketing Course 3h 28m ✔ Project - On Page Optimisation A/B Testing 2h 25m ✔ Affiliate Marketing 2h 28m ✔ -
MODULE 5: Content Marketing & Strategies
Courses No. of Hours Certificates Details Content Marketing for Professionals 1h 56m ✔ Content Marketing with Case Studies 3h 29m ✔ Content Management System and Marketing 4h 7m ✔ Successful Methods of Content Marketing 1h 4m ✔ Marketing - A Beginners Guide 7h 8m ✔ Marketing Case Study - Brand Matrix 4h 54m ✔ Marketing Case Study - New Market Penetration 4h 15m ✔
Description
Course Overview: This comprehensive digital marketing masterclass provides a deep dive into various aspects of digital marketing, covering introductory concepts to advanced strategies. From social media marketing and search engine optimization to display advertising and content marketing, participants will gain valuable insights and practical skills to excel in the digital marketing landscape.
Section 1: Introduction to Digital Marketing
In this section, participants are introduced to the foundational principles of digital marketing. They gain an understanding of the essential concepts and terminology used in the field. Through real-world case studies, learners explore successful digital marketing campaigns and learn from practical examples. The section further delves into specific areas such as social media marketing (SMM), display advertising, and search engine optimization (SEO), providing a comprehensive overview of various digital marketing channels and strategies.
Section 2: Advanced Digital Marketing Strategies
Building upon the fundamentals, this section delves into more advanced digital marketing strategies. Participants learn about conversion rate optimization (CRO) techniques to maximize website conversions. Hands-on training on Google Ads and Google Analytics equips learners with practical skills to run effective advertising campaigns and analyze website performance metrics. Additionally, strategies for marketing on platforms like YouTube, Instagram, LinkedIn, and Pinterest are explored in depth, offering insights into leveraging each platform's unique features for marketing purposes.
Section 3: Email Marketing and Affiliate Marketing
This section focuses on email marketing and affiliate marketing strategies. Participants learn how to create and execute successful email marketing campaigns, utilizing best practices and case studies for guidance. The course also covers affiliate marketing principles, teaching learners how to leverage affiliate partnerships to drive revenue and expand reach.
Section 4: Social Media
In this comprehensive digital marketing series, participants delve into various specialized areas to enhance their marketing skills and strategies. The "Project on Twitter Marketing and Analytics" equips learners with practical insights into leveraging Twitter as a powerful marketing platform and analyzing performance metrics to optimize campaigns. Meanwhile, the "Email Marketing Course" and accompanying "Email Marketing Case Study" provide in-depth training on crafting effective email campaigns and building powerful marketing funnels. Participants also explore Facebook marketing strategies in the dedicated course, gaining valuable techniques for maximizing reach and engagement on the platform. The "Project - On Page Optimization A/B Testing" offers hands-on experience in optimizing web pages for improved performance, while the "Affiliate Marketing" segment provides insights into leveraging affiliate partnerships for revenue growth. Through these diverse courses, participants acquire a comprehensive understanding of various digital marketing channels and techniques, empowering them to drive impactful marketing campaigns in today's digital landscape.
Section 5: Content Marketing
Content marketing takes center stage in this section, where participants learn how to create compelling content to attract and engage audiences. Through practical strategies and case studies, learners understand the importance of content in digital marketing and how to effectively distribute it across various channels. Additionally, the role of content management systems (CMS) in facilitating content marketing efforts is explored. The final section provides a foundational understanding of marketing principles. Participants gain insight into marketing fundamentals, including brand matrices and strategies for new market penetration. Through comprehensive case studies, learners analyze successful marketing campaigns, applying their knowledge to real-world scenarios. This section serves as a culmination of the course, reinforcing key concepts and providing a holistic view of digital marketing practices.
By the end of this course, participants will have gained a comprehensive understanding of various digital marketing channels and techniques, including social media marketing, email marketing, affiliate marketing, and more. They will have developed practical skills in creating and implementing effective marketing strategies, analyzing campaign performance metrics, and optimizing online presence for maximum impact. Additionally, participants will have completed hands-on projects and case studies, allowing them to apply their knowledge in real-world scenarios and emerge as proficient digital marketers ready to drive success in today's competitive digital landscape.
Sample Certificate
Requirements
- Basic understanding of marketing principles and terminology.
- Familiarity with internet usage and social media platforms.
- Basic computer skills and proficiency in using email and web browsers.
- Willingness to learn and adapt to new digital tools and platforms.
- Strong communication and analytical skills.
- Prior experience in marketing or related fields is beneficial but not mandatory.
- Access to a computer with internet connectivity for online learning activities.
- Dedication to completing assignments and projects throughout the course duration.
- Interest in digital marketing trends and technologies.
- Openness to collaboration and engagement with instructors and fellow participants in the online learning community.
Target Audience
- Marketing professionals seeking to enhance their digital marketing skills and stay updated with industry trends.
- Business owners and entrepreneurs aiming to expand their online presence and reach a wider audience.
- Students or graduates aspiring to pursue careers in digital marketing or related fields.
- Freelancers or consultants looking to offer digital marketing services to clients.
- Individuals interested in exploring new opportunities in the rapidly evolving digital marketing landscape.
- Professionals from diverse backgrounds seeking to transition into digital marketing roles or upskill for career advancement.
- Anyone eager to learn about the latest digital marketing strategies and techniques to thrive in today's digital era.
Course Ratings
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Clear and very good! I did this course to improve my skills. I found it very useful and interesting. I recommend it to anyone who wants to learn how to use the tools offered by the web. Usually the courses do not go into specific courses and tricks to follow, but this course is very detailed.
Simone Bedon
The content of the class was good and knowledgeable, definitely being of good help to understand all of the sections within Google Analytics and the usability of the tool. The instructor was clear and the sections were easy to understand with short videos that help to improve the user's concentration.
Diego Nunes
It was really a resourceful course. As I am new to this field, all the concepts of Basic SEO was explained clearly with practical/ live examples. Also, after doing this course one would be completely ready to actually jump in into the field of Search Engine Optimisation. In a crux, whoever is interested in this field must start with this course first
Kumar Ankur
Very educational.. Can be applied in real time work environment.. Very helpful training since analysis were also included in the training. Microsoft excel exemplications and demonstrations are present that allows online learners to definitelu visualize concepts presented.. Direct to the presentation.
Cathyrine Bacolod