STRATEGIC MANAGEMENT
Specialization | 32 Course Series
This Strategic Management Training includes 32 Courses with 138+ hours of video tutorials and One year access. You get to learn how to create strategies to meet objectives of a business, assign resources and implement the plans. We also learn how to scan the external business environment, change management, Leadership, and strategic control systems.
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* One Time Payment & Get One year access
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What you'll get
- 138+ Hours
- 32 Courses
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
- Download Curriculum
Synopsis
- Courses: You get access to all 32 courses, Projects bundle. You do not need to purchase each course separately.
- Hours: 138++ Video Hours
- Core Coverage: Learn how to create strategies to meet the objectives of a business, assign resources, and implement the plans.
- Course Validity: One year access
- Eligibility: Anyone serious about learning Strategic Management and wants to make a career in this Field
- Pre-Requisites: Basic knowledge about business management would be preferable
- What do you get? Certificate of Completion for each of the 32 courses, Projects
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced skills
- Type of Training: Video Course – Self Paced Learning
Content
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Section 1: Strategic Management and Marketing Fundamentals
Courses No. of Hours Certificates Details Intro to Strategic Management Eco-System 3h 25m ✔ Strategy Formulation and Enunciation 8h 5m ✔ Strategy Implementation 4h 18m ✔ Strategy Evaluation and Re-Engineering 1h 14m ✔ Strategic Management Case Study - Company Business Solution 5h 12m ✔ Strategic Management Case Study - ABC Private Limited 3h 02m ✔ Marketing - A Beginners Guide 7h 8m ✔ Marketing Case Study - Brand Matrix 4h 54m ✔ Sales Transformation - Sales Skills Mastery 10h 21m ✔ Strategic Human Resource Management - Manager's Role 1h 7m ✔ Theories of Strategic Management 6h 21m ✔ -
Section 2: Business Analysis, Entrepreneurship, and Branding
Courses No. of Hours Certificates Details Business Analysis Training 11h 03m ✔ Business Case Writing 3h 15m ✔ Perspective Management | Your Business Management 3h 52m ✔ Entrepreneurship Course 6h 18m ✔ Innovative Customer Service Techniques Training 4h 42m ✔ Creating a Memorable Brand Name for a Business 4h 01m ✔ -
Section 3: Logistics, Supply Chain Management, and Market Research
Courses No. of Hours Certificates Details Logistics and Supply Chain Management 7h 18m ✔ Logistics and Supply Chain Management Case Study #1 3h 29m ✔ Managing Customer Feedback 3h 27m ✔ Market Research 4h 01m ✔ Market Research Case Study #1 2h 18m ✔ Offline Marketing for Customers 4h 6m ✔ Marketing Psychology - Understanding Customers 4h 1m ✔ Mass Communication and Customers 1h 44m ✔ -
Section 4: Advanced Marketing Strategies and Retail Management
Courses No. of Hours Certificates Details Marketing Case Study - New Market Penetration 4h 15m ✔ Market Research Case Study #2 3h 11m ✔ Logistics and Supply Chain Management Case Study #2 2h 35m ✔ Retail Management 7h 07m ✔ Retail Management Case Study #2 2h 49m ✔ Digital Marketing Case Study #1 2h 5m ✔ Digital Marketing Case Study #2 2h 14m ✔
Description
Welcome to the Comprehensive Business Management and Marketing course! This dynamic program offers a comprehensive exploration of strategic management, marketing fundamentals, business analysis, entrepreneurship, logistics, supply chain management, market research, retail management, and digital marketing. Throughout the course, you will delve into key concepts, practical strategies, and real-world case studies to develop a holistic understanding of effective business management and marketing practices. Whether you're a budding entrepreneur, aspiring business leader, or seasoned professional looking to enhance your skills, this course is designed to equip you with the knowledge and tools necessary to thrive in today's competitive business landscape. Join us on this transformative learning journey and unlock your potential for success in the world of business and marketing.
Section 1: Strategic Management and Marketing Fundamentals
- Intro to Strategic Management Eco-System: Explore the foundational concepts and components of the strategic management ecosystem, understanding its relevance in organizational success.
- Strategy Formulation and Enunciation: Dive deep into the process of crafting strategic plans and effectively communicating them to stakeholders for organizational alignment.
- Strategy Implementation: Learn the practical steps involved in executing strategic initiatives, translating plans into action for tangible results.
- Strategy Evaluation and Re-Engineering: Understand the importance of ongoing evaluation and adaptation of strategies, and techniques for re-engineering strategies when necessary.
- Strategic Management Case Studies: Analyze real-world case studies of companies' strategic management approaches, gaining insights into strategic decision-making processes.
- Marketing - A Beginners Guide: Gain a comprehensive introduction to marketing principles, covering essential concepts and strategies for effective market positioning.
- Marketing Case Study - Brand Matrix: Explore a case study examining brand management strategies, delving into the creation and maintenance of successful brands.
- Sales Transformation - Sales Skills Mastery: Enhance your sales skills and strategies through comprehensive training, focusing on transforming sales processes and driving business growth.
- Strategic Human Resource Management: Learn how strategic HR management contributes to organizational success, emphasizing the alignment of HR practices with strategic objectives.
- Theories of Strategic Management: Delve into various theoretical frameworks of strategic management, understanding different perspectives and approaches to strategic planning.
Section 2: Business Analysis, Entrepreneurship, and Branding
- Business Analysis Training: Master the art of business analysis, learning techniques for assessing organizational needs, identifying opportunities, and developing effective business solutions.
- Business Case Writing: Develop proficiency in crafting compelling business cases, learning to articulate the rationale and value proposition of proposed projects or initiatives.
- Perspective Management: Explore the concept of perspective management and its role in shaping organizational culture, decision-making, and leadership effectiveness.
- Entrepreneurship Course: Gain insights into the entrepreneurial mindset, learning essential skills and strategies for launching and managing successful ventures.
- Innovative Customer Service Techniques: Discover innovative approaches to customer service delivery, focusing on enhancing customer satisfaction and loyalty through exceptional service experiences.
- Creating a Memorable Brand Name: Learn the art and science of brand naming, exploring strategies for creating memorable and impactful brand identities.
Section 3: Logistics, Supply Chain Management, and Market Research
- Logistics and Supply Chain Management: Explore the fundamentals of logistics and supply chain management, including key concepts, processes, and strategies for optimizing supply chain operations.
- Logistics and Supply Chain Management Case Studies: Analyze real-world cases illustrating logistics and supply chain management challenges and solutions, gaining practical insights into industry best practices.
- Managing Customer Feedback: Learn effective techniques for collecting, analyzing, and leveraging customer feedback to improve products, services, and overall customer experience.
- Market Research: Dive into the principles and methods of market research, gaining proficiency in conducting research to gather valuable insights into consumer behavior, market trends, and competitive dynamics.
- Market Research Case Studies: Explore case studies showcasing successful market research initiatives, highlighting their impact on business decision-making and strategy formulation.
- Offline Marketing for Customers: Discover offline marketing strategies and tactics for reaching and engaging target customers through traditional channels and mediums.
- Marketing Psychology: Understand the psychological principles that influence consumer behavior and decision-making, leveraging psychological insights to develop effective marketing strategies.
- Mass Communication and Customers: Learn how mass communication channels can be utilized to effectively reach and engage target customers, exploring strategies for impactful messaging and communication.
Section 4: Advanced Marketing Strategies and Retail Management
- Marketing Case Study - New Market Penetration: Analyze a case study focusing on successful market penetration strategies, exploring the challenges and opportunities of entering new markets.
- Retail Management: Gain a comprehensive understanding of retail management principles and practices, covering topics such as store operations, merchandising, and customer service.
- Retail Management Case Study: Explore a real-world case study highlighting effective retail management strategies and approaches, drawing lessons from industry success stories.
- Digital Marketing Case Studies: Examine case studies showcasing digital marketing success stories and innovative digital marketing campaigns, gaining practical insights into digital marketing best practices and trends.
Sample Certificate
Requirements
- Basic understanding of business concepts: Familiarity with fundamental business terms and principles such as marketing, sales, finance, and operations.
- Knowledge of marketing fundamentals: Understanding of marketing concepts such as market segmentation, targeting, positioning, branding, and promotion.
- Proficiency in computer systems: Comfortable using computer systems and software applications, including word processing, spreadsheets, and internet browsers.
- Familiarity with Microsoft Office or similar tools: Ability to navigate and use software like Microsoft Word, Excel, and PowerPoint for document creation, data analysis, and presentations.
- Strong communication skills: Ability to effectively communicate ideas and thoughts both verbally and in writing.
- Curiosity and willingness to learn: Eagerness to explore new concepts, engage with course materials, and participate actively in discussions and activities.
Target Audience
- Business professionals: Individuals working in various industries who seek to enhance their knowledge and skills in strategic management, marketing, business analysis, logistics, supply chain management, market research, retail management, and digital marketing.
- Entrepreneurs: Aspiring and established entrepreneurs who want to develop a deeper understanding of business management and marketing strategies to grow their ventures successfully.
- Marketing professionals: Marketers looking to expand their expertise beyond traditional marketing tactics and explore the latest trends and best practices in digital marketing, market research, and customer engagement.
- Students and graduates: College students or recent graduates pursuing degrees in business, marketing, management, or related fields who want to supplement their academic learning with practical insights and real-world case studies.
- Career changers: Individuals considering a career transition into business management, marketing, or related fields who wish to acquire relevant knowledge and skills to succeed in their new roles.
- Anyone interested in business and marketing: Individuals with a general interest in business and marketing who want to gain insights into industry trends, best practices, and strategic approaches to effectively manage businesses and engage customers in today's competitive landscape.
Course Ratings
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Getting a Good Overview of Logistics is, in my opinion, the ground for developing financial management skills in the future. In essence, this course will give you an idea of how a business 'ticks'!
Vasileios A. Yakinthos
Learned a lot here, honestly more than I was expecting. Quite enjoyed this course, comprehensive, detailed and appreciated the journey of Customer Support through time. Plenty of knowledge here, take away messages and procedures. Suitable for sales, Customer Service, Tourism and others. Thank you!
Miguel Gomes Monteiro
Very informative on the background of Business Analysis and the underlying systems and techniques to ensure the smooth and effective running of a business from an analytical point of view. Very well written and coherent. The examples portrayed by the lecturer was very important to explaining the theory.
Zite Nwosu
It is indeed a superb module for all the beginners who want to know about Marketing and its origin and existence. Really a worth listening lecture Video.
Dr. Sharli Achary