Customer Centric CRM: Navigating Customer Relationships
Learning Path | 3 Course Series | 2 Mock Tests
Unlock the secrets of effective Customer Relationship Management (CRM) for business success. Understand the core concepts and principles of Customer Relationship Management. Learn about the intricate matrix of customer relationships and its components. Explore operational aspects such as sales force automation, marketing automation, and service automation.
Offer ends in:
What you'll get
- 8+ Hours
- 3 Courses
- Mock Tests
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
Synopsis
- Courses: You get access to all 3 courses & 3 Mock Tests
- Hours: 8+ Video Hours
- Core Coverage: It covers various concepts like CRM, customer relation matrix, strategic aspects, operations, and analytics. It also explores benefits, strategic planning, and tools like SWOT and PESTLE analysis, offering a comprehensive understanding from basic to advanced levels.
- Course Validity: One year access
- Eligibility: This Customer Relationship Management Course is for sales, marketing, customer service, and business management professionals. However, individuals interested in learning CRM methods and strategies can also enroll.
- Prerequisites: Having a basic understanding of business concepts is advantageous, although prior experience with CRM systems is not necessary.
- What do you get? Certificate of Excellence for all 3 courses
- Certification Type: Course Completion Certificates
- Verifiable Certificates? You will get certificates with a unique link for each course upon completion. You can add these links to your resume or LinkedIn profile to show your skills in managing customer relationships.
- Type of Training: Video Course – Self-Paced Learning
Content
-
MODULE 1: Essentials Training
Courses No. of Hours Certificates Details Customer Relationship Management 4h 39m ✔ Customer Relationship Management - Case Study #1 2h 14m ✔ Customer Relationship Management - Case Study#2 2h 27m ✔ -
MODULE 2: Mock Tests & Quizzes
Courses No. of Hours Certificates Details Test - Test Series On Customer Relationship Management Test - Complete Assessment On Customer Relationship Management
Description
Welcome to our comprehensive course on Customer Relationship Management (CRM), where we delve into the intricacies of managing and nurturing customer relationships in today's dynamic business landscape. CRM has evolved from being a mere transactional tool to a strategic imperative for businesses seeking sustainable growth and competitive advantage. In this course, we will explore the multifaceted dimensions of CRM, from its fundamental principles to its strategic applications and operational intricacies.
Through a series of lectures and case studies, you will gain a deep understanding of CRM's role in enhancing customer satisfaction, driving loyalty, and maximizing profitability. We will start by introducing CRM, defining its core concepts, and tracing its historical development. From there, we will explore the customer relationships matrix, strategic CRM, operations CRM, and analytical CRM, covering everything from customer acquisition to retention and management.
Throughout the course, you will learn about various CRM tools, techniques, and technologies, including sales force automation, marketing automation, and service automation. We will also discuss the benefits of CRM and provide insights into successful CRM implementation and management.
Moreover, our course includes two comprehensive case studies that allow you to apply your knowledge to real-world scenarios, analyzing CRM strategies employed by different companies and their impacts on business performance.
Whether you are a marketing professional, business owner, or aspiring CRM specialist, this course equips you with the knowledge and skills needed to harness the power of CRM and drive customer-centric success. Join us on this exciting journey to unlock the secrets of effective customer relationship management and elevate your business to new heights of success.
Introduction
In this section, students will receive a comprehensive introduction to Customer Relationship Management (CRM). Lecture 1 provides an overview of CRM, outlining its significance in modern business practices. Lecture 2 delves into the definition of CRM, elucidating its core concepts and functionalities. Lecture 3 offers a historical chronology, tracing the evolution of CRM and its pivotal moments. Lecture 4 explores the complements recorded in CRM systems, setting the stage for deeper exploration.
Customer Relationships Matrix
This section focuses on understanding the intricate matrix of customer relationships. Lecture 5 delves into the complements within the matrix, elucidating the interplay between various factors. Lectures 6 to 9 continue the exploration, introducing students to CRMC (Customer Relationship Management and Commerce) and detailing the nature of customer relationships and lifecycle management.
Strategic CRM
Strategic CRM is the focal point of this section. Lecture 14 examines the complements of strategic CRM, highlighting its strategic importance. Lectures 15 to 20 delve into customer strategic portfolio management, emphasizing the creation of value-rich experiences. Lecture 21 and 22 further explore customer experience management, a critical aspect of strategic CRM.
Operations CRM
Operations CRM, its mechanisms, and automation are the core subjects of this section. Lectures 23 and 24 introduce students to the complements of operations CRM and delve into sales force automation. Lectures 25 to 28 continue the exploration, covering marketing automation and service automation in detail.
Management ACRM
This section focuses on Analytical CRM (ACRM) and its management. Lecture 30 introduces students to the complements of ACRM, while Lecture 31 delves into the creation and management of customer-related databases, essential for strategic decision-making.
CRM Benefits
In this section, students explore the benefits of CRM. Lecture 32 outlines the complements of CRM benefits, while Lecture 33 emphasizes the importance of success planning in realizing these benefits effectively.
Customer Relationship Management - Case Studies
These sections offer real-world insights through case studies. Students analyze two different companies' CRM strategies, starting from their introduction, vision, and mission to in-depth analyses such as SWOT, PESTLE, and CRM audits. They also examine specific CRM strategies implemented by these companies, providing practical insights into CRM application in diverse business settings.
- Fundamentals of CRM: Understand the core concepts and principles of Customer Relationship Management.
- Historical Evolution: Explore the historical chronology and evolution of CRM practices.
- Customer Relationships Matrix: Learn about the intricate matrix of customer relationships and its components.
- Strategic CRM: Gain insights into strategic CRM practices, including customer portfolio management and value creation.
- Operations CRM: Explore operational aspects such as sales force automation, marketing automation, and service automation.
- Analytical CRM: Understand the role of data analytics in CRM, including customer-related database management.
- CRM Benefits: Discover the benefits of effective CRM implementation and strategies for success.
- Case Studies: Analyze real-world case studies to understand CRM strategies employed by different companies and their impacts.
Sample Certificate
Requirements
- The course is designed in such a manner that anyone who has the desire to learn about customer relationship management can get enrolled for this course. Therefore, there are no specific pre-requisites for this course.
Target Audience
- Business Professionals: Entrepreneurs, managers, and executives seeking to enhance customer relationships and drive business growth.
- Marketing Specialists: Marketing professionals interested in leveraging CRM strategies to improve customer engagement and retention.
- Sales Teams: Sales representatives and teams aiming to streamline their processes and increase customer satisfaction through effective CRM practices.
- CRM Practitioners: Individuals working in CRM roles or aspiring to enter the field, looking to deepen their understanding and skills in customer relationship management.
- Small Business Owners: Owners of small businesses keen on implementing CRM solutions to better manage customer interactions and boost profitability.
- Consultants: Business consultants and advisors interested in advising clients on CRM strategies and implementation techniques.
- Students and Academics: Students studying business, marketing, or related fields, as well as academics researching CRM practices and their impacts.
Offer ends in:
Training 5 or more people?
Get your team access to 5,000+ top courses, learning paths, mock tests anytime, anywhere.
Drop an email at: [email protected]
