Digital Marketing Dynamics: Strategies for the Digital Age
Learning Path | 3 Course Series | 2 Mock Tests
Unlock the secrets of strategic marketing and digital domination, traditional principles and cutting-edge strategies. Fundamental principles of marketing, encompassing both traditional and digital strategies. Market analysis techniques to identify opportunities. Practical skills in developing comprehensive marketing plans and executing successful campaigns.
Offer ends in:
What you'll get
- 10+ Hours
- 3 Courses
- Mock Tests
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
Synopsis
- Courses: You get access to all 3 courses & 3 Mock Tests
- Hours: 10+ Video Hours
- Core Coverage: This online digital marketing course covers core digital marketing concepts, their applications, history & global trends, marketing methods, and the business model matrix.
- Course Validity: One year access
- Eligibility: This Online Digital Marketing course is for a broad audience, including students, beginners, professionals in marketing, business, and related fields, and individuals interested in understanding digital marketing practices.
- Prerequisites: No specific prerequisites are required. Basic business understanding and an interest in digital marketing can be advantageous.
- What do you get? Certificate of Excellence for all 3 courses
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Upon course completion, you will receive certificates and unique links, which you can add to your resume or LinkedIn profile to showcase improved digital marketing skills.
- Type of Training: Video Course – Self-Paced Learning
Content
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MODULE 1: Essentials Training
Courses No. of Hours Certificates Details Digital Marketing - Introductory Course 6h 24m ✔ Digital Marketing Case Study #1 2h 5m ✔ Digital Marketing Case Study #2 2h 14m ✔ -
MODULE 2: Mock Tests & Quizzes
Courses No. of Hours Certificates Details Test - Test Series on Digital Marketing Case Study #2 Test - Complete Assessment On Digital Marketing Case Study #2
Description
Welcome to our comprehensive course on marketing strategy and digital marketing fundamentals. In this course, students will embark on a journey through the dynamic landscape of marketing, exploring essential concepts, strategies, and technologies to thrive in today's competitive business environment.
Section 1: Introduction
Our course begins with an overview of its structure and objectives, setting the stage for students to grasp the breadth and depth of marketing principles they will encounter throughout their learning journey.
Section 2: Marketing Acquaintance
In this section, students will delve into the foundational concepts of marketing, from understanding the vast scope of the marketing universe to tracing the historical evolution of marketing thought and practice. They will gain insights into the core principles and philosophies that underpin effective marketing strategies.
Section 3: DM-Introduction
Transitioning from traditional marketing to digital marketing, students will explore the transformative impact of digital technologies on modern marketing practices. They will learn about the definition, history, applications, and benefits of digital marketing, laying the groundwork for leveraging digital platforms in marketing strategies.
Section 4: Structural Edifice
Building upon their understanding of marketing fundamentals, students will explore the structural framework of marketing strategies. They will examine various frameworks, evolutionary landscapes, and technological matrices that shape marketing strategies in today's dynamic business environment.
Section 5: Strategy Formulation
In this section, students will learn the art of crafting effective marketing strategies tailored to organizational objectives. They will evaluate niche markets, develop strategic blueprints, and refine their approach to strategy formulation to drive business success.
Section 6: Tactical Enunciation
Moving from strategy to action, students will explore the tactical implementation of marketing strategies. They will learn to craft communication mix matrices and develop execution infrastructure to translate strategic plans into tangible marketing campaigns.
Section 7: Operational Execution
With a focus on operational excellence, students will master the art of executing marketing campaigns with precision and agility. They will delve into campaign ethos, execution envelopes, and digital marketing methods to drive results and maximize ROI.
Section 8: Concepts Technologies and Segmentation
In the final section, students will explore advanced marketing concepts, cutting-edge technologies, and segmentation strategies. They will gain insights into emerging trends, data technologies, and segmentation methodologies to stay ahead of the curve in today's rapidly evolving marketing landscape.
Throughout this course, students will engage in lectures, case studies, and practical exercises designed to deepen their understanding and practical application of marketing principles and digital marketing strategies. By the end of the course, students will be equipped with the knowledge and skills to develop and execute impactful marketing strategies that drive business growth and success in the digital age.
Sample Certificate
Requirements
- Basic understanding of marketing principles.
- Familiarity with internet usage and technology.
- Knowledge of social media platforms and digital tools.
- Strong communication and writing skills.
- Analytical mindset for data interpretation.
- Creativity and ability to think strategically.
- Willingness to adapt to evolving digital trends.
- Basic understanding of web analytics and SEO concepts.
- Familiarity with content creation and graphic design tools.
- Ability to collaborate and work in a team environment.
Target Audience
- Marketing Professionals: Individuals working in marketing roles or aspiring marketers looking to enhance their skills and stay updated on the latest marketing trends and strategies.
- Business Owners and Entrepreneurs: Small business owners and entrepreneurs seeking to develop effective marketing strategies to promote their products or services and grow their businesses.
- Students and Graduates: Undergraduate and graduate students studying marketing, business, or related fields who want to supplement their academic learning with practical insights and hands-on experience in marketing.
- Career Switchers: Professionals from other industries looking to transition into marketing roles and seeking to acquire the necessary knowledge and skills to succeed in the field.
- Freelancers and Consultants: Freelancers, consultants, and independent professionals interested in expanding their expertise in marketing to attract more clients and grow their businesses.
- Anyone Interested in Marketing: Individuals with a general interest in marketing who want to learn more about marketing principles, strategies, and techniques to apply in their personal or professional lives.
Offer ends in:
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