Strategic SEO Demystified: Practical Tools and Case Studies
Learning Path | 3 Course Series | 6 Mock Tests
Explore the dynamic world of digital marketing and search engine optimization (SEO) strategies to drive online success. Hands-on experience with SEO strategies and optimization techniques. Analysis of real-world case studies to understand practical implementations.
Offer ends in:
What you'll get
- 8+ Hours
- 3 Courses
- Mock Tests
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
Synopsis
- Courses: You get access to all 3 courses.
- Hours: 8+ Video Hours
- Core Coverage: This SEO advanced course encompasses marketing fundamentals, marketing research, segmentation & brand matrix. It delves into digital marketing with an overview of SEO and on-page optimization. Additionally, this course features a case study to guide you through SEO components.
- Course Validity: One year access
- Eligibility: The SEO advanced course is for beginners and experienced interested in search engine optimization and digital marketing.
- Prerequisites: Basic knowledge of SEO, digital marketing concepts, and computer skills will be helpful.
- What do you get? Certificate of Excellence for all 3 courses
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Yes, you will receive verified certificates for each course with its unique URL. You can add these links to your LinkedIn profile and resume to show your improved SEO Skills.
- Type of Training: Video Course – Self-Paced Learning
Content
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MODULE 1: Essentials Training
Courses No. of Hours Certificates Details Search Engine Optimization - Introductory Course 4h 05m ✔ Search Engine Optimization - Case Study #1 2h 48m ✔ Search Engine Optimization - Case Study #2 2h 46m ✔ -
MODULE 2: Mock Tests & Quizzes
Courses No. of Hours Certificates Details Test - SEO Test - SEO Exam - Expert Level Test - Test Series on SEO Test - SEO - Beginner to Advanced Test - Practice Test - SEO Test - Mastering SEO
Description
Welcome to the comprehensive course on Digital Marketing and Search Engine Optimization (SEO)! In this course, we will embark on an exciting journey through the ever-evolving landscape of digital marketing, exploring fundamental concepts, advanced strategies, and real-world case studies.
Introduction
In this section, students will be introduced to the fundamentals of marketing. Lecture 1 provides an overview of the course objectives and structure, setting the stage for the topics to be covered. Lecture 2 delves into the vast expanse of the marketing universe, exploring its various components and intricacies. Lecture 3 offers a comprehensive definition of marketing, laying the groundwork for understanding its core concepts. Lecture 4 expands upon the marketing concept, elucidating its significance in contemporary business practices.
Marketing Practices and Thoughts
This section delves into the historical evolution of marketing practices and ideologies. Lecture 5 traces the history of marketing practices, examining its evolution over time. Lecture 6 continues this exploration, shedding light on pivotal developments in marketing across different eras. Lecture 7 further elaborates on marketing's journey through the ages, highlighting key milestones. Lecture 8 provides deeper insights into historical marketing practices, offering valuable lessons from the past.
Marketing Mix and Environment
Here, students will explore the essential elements of the marketing mix and the external factors shaping marketing strategies. Lecture 9 introduces the marketing mix, comprising product, price, place, and promotion, and their interplay in marketing strategies. Lecture 10 continues to dissect the components of the marketing mix, elucidating their significance in achieving organizational objectives. Lecture 11 delves into the marketing environment, analyzing the external forces impacting marketing decisions. Lecture 12 extends this analysis, examining the dynamic nature of the marketing environment. Lecture 13 discusses the role of marketing research in gathering insights into consumer behavior and market trends. Lecture 14 explores the concept of marketing segmentation, emphasizing the importance of targeting specific consumer groups. Lecture 15 covers various marketing communication strategies aimed at effectively reaching target audiences. Lecture 16 introduces the concept of the marketing brand matrix, illustrating how brands navigate the competitive landscape.
Digital Marketing Acquaintance
This section introduces students to the realm of digital marketing, exploring its definition, history, applications, and benefits. Lecture 20 defines digital marketing and its significance in the contemporary business landscape. Lecture 21 traces the historical development of digital marketing and its transformative impact on traditional marketing practices. Lecture 22 examines the diverse applications of digital marketing across different industries. Lecture 23 highlights the numerous benefits of adopting digital marketing strategies for businesses. Lecture 24 discusses the complementary nature of digital marketing alongside traditional marketing channels. Lecture 25 explores various digital marketing channels available to businesses. Lecture 26 provides insights into global advertising expenditure trends, offering valuable market intelligence. Lecture 27 presents statistical data on advertising spending across different digital platforms.
Search Engine Optimization
In this section, students will learn about search engine optimization (SEO) techniques and strategies to improve online visibility. Lecture 28 introduces the concept of SEO and its importance in enhancing website rankings on search engine results pages (SERPs). Lecture 29 traces the historical evolution of SEO practices, highlighting key milestones and advancements. Lecture 30 explores the complementary strategies and tools that enhance the effectiveness of SEO efforts. Lecture 31 discusses the goals of SEO campaigns, including increasing website traffic and improving user engagement. Lecture 32 delves into on-page optimization techniques, such as optimizing content and meta tags, to improve search engine rankings. Lecture 33 continues to explore advanced on-page optimization strategies for maximizing SEO performance.
Search Engine Optimization - Case Study #1
In this section, students will analyze real-world case studies to understand how SEO strategies are implemented in practice. Lecture 34 introduces the first case study, providing an overview of the company and its objectives. Lecture 35 revisits the concept of SEO and its relevance to the case study organization. Lecture 36 discusses the complementary strategies employed by the company to enhance its online visibility. Lecture 37 provides a detailed overview of the company, including its history, mission, and key milestones. Lecture 38 continues to explore the company's background, offering insights into its organizational structure and operations. Lecture 39 discusses the company's vision and mission, aligning its marketing efforts with its long-term goals. Lecture 40 examines the company's milestones in innovation and growth, shaping its competitive advantage.
Search Engine Optimization - Case Study #2
In this section, students will analyze another real-world case study to gain deeper insights into SEO strategies and their impact. Lecture 54 introduces the second case study, presenting the company and its objectives. Lecture 55 revisits the concept of SEO and its significance in the context of the case study organization. Lecture 56 discusses the complementary strategies implemented by the company to enhance its search engine rankings. Lecture 57 provides an overview of the company, including its history, mission, and core values. Lecture 58 continues to delve into the company's background, highlighting its organizational structure and business verticals. Lecture 59 examines the company's vision and mission, guiding its strategic direction and decision-making processes. Lecture 60 explores the company's milestones and achievements, shaping its industry positioning and reputation.
In this final part, students will recap the key learnings from the course and reflect on their implications for marketing practice. They will also have the opportunity to apply their knowledge to analyze and evaluate real-world case studies, deepening their understanding of marketing strategies and tactics. Through a combination of theoretical concepts, practical examples, and case studies, students will develop the skills and insights necessary to excel in the dynamic field of marketing.
Sample Certificate
Requirements
- Basic understanding of digital marketing principles.
- Familiarity with internet usage and web browsing.
- Knowledge of search engines and their functions (e.g., Google, Bing).
- Basic understanding of website development and HTML coding (not mandatory but beneficial).
- Ability to analyze data and interpret metrics.
- Strong communication and writing skills.
- Interest in understanding algorithms and ranking factors used by search engines.
- Familiarity with keyword research tools and SEO analytics platforms.
- Willingness to stay updated with industry trends and algorithm changes.
- Openness to learning about on-page optimization, link building, and content marketing strategies.
Target Audience
- Marketing professionals seeking to enhance their knowledge and skills.
- Business owners and entrepreneurs looking to improve their marketing strategies.
- Students and individuals interested in pursuing a career in marketing.
- Digital marketers aiming to deepen their understanding of SEO and digital advertising.
- Marketing managers and executives seeking to stay updated on industry trends and best practices.
- Anyone interested in learning about the fundamentals and advanced concepts of marketing and digital marketing.
Offer ends in:
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