Introduction to Data-driven Marketing Strategy Data-driven marketing strategy (DDM) requires a different mindset toward understanding customer requirements and being innovative… Continue Reading
Performance Marketing Strategy
Introduction to Performance Marketing Strategy In traditional marketing, media planners advise placing your advertisements in newspapers or magazines with the… Continue Reading
Video Marketing Business
Introduction to Video Marketing Business A picture is worth a thousand words; then a video would be several million words!… Continue Reading
Global Marketing Strategies
Introduction “Think globally, act locally” is a popular strategy that has gained relevance in a globalized world without boundaries for… Continue Reading
Word of Mouth Marketing vs Advertising
Introduction to Word of Mouth Marketing vs Advertising Word-of-mouth marketing (WOMM) is the voluntary spread of a constructive marketing message… Continue Reading
Self-Marketing
Self-Marketing Self-marketing refers to promoting oneself and one’s skills, experience, and achievements to potential employers, clients, or business partners to… Continue Reading
Affiliate Marketing
Introduction to Affiliate Marketing “Affiliate Marketing has made businesses millions and ordinary people millionaires.” ― Bo Bennet Affiliate marketing sets… Continue Reading
Marketing Analytics For Dummies
Introduction to Marketing Analytics For Dummies Analytics is one of those words; using it correctly in business leads to great… Continue Reading
Evangelism Marketing
Evangelism Marketing – When we think of marketing, most people know about mass media marketing, where radio, newspapers, and television… Continue Reading
Content Marketing Strategy
Introduction to Content Marketing Strategy Companies are turning to content marketing strategy and reaping its benefits due to increased costs… Continue Reading
