What Are The Sales Promotion Types?
Marketing or sales promotion types activities are infinitive and you certainly won’t see the cons until you get into the boat but it is not always necessary to learn from your mistakes you can be benefited to learn from others also sales strategy types. Sales promotion types if done with strategy and planning, affect your sale and purchase directly or indirectly for example marketing campaigns of Unilever’s products or siksha.com, they did not try to promote their products first instead they encouraged people to buy their products so that they can contribute in education for poor children.
Sales Promotion Types
Have you started a new business and looking for options to expand it? Does it horrible to you when you think that your business is not doing well and it’s time to ride the burning train? I understand it’s a very lengthy process, well it seems as it is a lengthy process but honestly it is not. There are many types of promotion of your business but that is completely based on the type of your business and of course how is your expenditure limits.
I remember an incident. sales strategy types A few days back I met with a writer who seemed depressed because his book was not doing well. When I asked him whether he has promoted his book or not he looked puzzled. He said why he would promote his book; it is the work of publication people. Honestly, after hearing this I was puzzled. I thought to help him. I introduced him to some sales promotion types of activities for writers also few online platforms where he can promote his book. He was not sure but I finally convinced him to do that. In return, I got lots of ‘thank you.
Promotional activities are based on your target group and business type. Are you a writer and want to promote your book? Or is it a promotional activity for one of the new products you just launched? Have you opened your new boutique or travel agency if yes who are targeting- youth? Middle-aged people? Or are they new Professionals or corporate fellows? Whoever, sit back and give it a thought and ask yourself a most basic question; who will purchase your services? That answer would decide the sales promotion types option for you. However, I have categorized few options for your which can be used for most of the businesses with some amendments.
Sales promotional types activities are mostly paid because people who are experts in that field are earning from this only but there are also some options which are free, not free as such free but you can use those tools on your own since you are spending your physical and mental energy I won’t call it free. So before you see the top 10 most popular types of sales promotion types, it is necessary you understand their type.
Online Sale Promotion Types
This is the most common practice nowadays or I would say the requirement of the day. People are very active on social media, especially youth. They tend to read reviews regarding any product first then prefer to buy it. Today buyers are aware of the products and their market. Even you can remember the last product you purchased online. Didn’t you use ‘compare’? Didn’t you check the price of the same products on two or three different websites, I am sure you did.
Online reputation is very important these days and consumer reviews play a very important role in it. Where people tend to read more and more reviews about a product before purchasing it, users have also become aware enough and they do not hesitate to write a review once they purchase the product.
For creating an image online, you must gain trust. Encourage people to write reviews on their more and more. Where some people do it for free, paid options are also available. Many students or even professionals like to provide you with their previous reviews in exchange for money. It all depends upon you at what platform you want them to take your product.
Free Samples
Surprised? Don’t be because it is true. Yes giving your product for free may do not sound like it is a promotional activity but trust me it is. Can you remember your expression and you hear that some company is giving or donating their products for free? I know ‘Free’ is a word that alarms us especially when your target audience is middle-standard families.
I will share one live example. I have been looking to buy books at a discounted price and suddenly I got advice from one of my friends to check the giveaway option on Goodreads and I was shocked to see that writers are actually sending their books for free to the readers. They are not even asking them to pay for shipping charges. Well! It may sound ridiculous idea but believe it or not subconsciously they are creating awareness about their name in our mind. Next time when they will release a book I will consider buying it.
Free Samples of your product can be distributed in many ways. For example, find out the websites or blogs that promote products of your industry. You can either contribute with big brands or ask them to distribute your product to the consumers for free with their product.
Reducing price
Launching your product in the market with comparatively low prices can be a big help especially when your target audience is aged between 27-40 years. But certainly, the quality of the product will increase the demand for your product sooner or later.
This type of sales promotion type has a great history of success. From electronic gadgets to entertainment products, kitchen appliances to food products there are many live sales promotion types examples those were launched with a comparatively low price to beat the competition in the market. Once your product secures a place in people’s minds as well as the kitchen, consider yourself a step ahead. Many startups also consider this option as an ‘after launch types of sales promotion types tools promotion strategy’ as they start with a pre-defined price tag but consider reducing it later to make it news among consumers. However, It is very important that you maintain the quality of your product until the end because it is the quality that speaks and stands at the end.
Almost everybody is known for this option. Media is the most powerful medium nowadays. Advertise your product on newspapers, radio, television, magazines, and outdoor signage. All aforesaid options are considered as direct promotional and it would not be wrong to say that a mandatory process for every starts up. The more your send advertisement to your media the more you catch eyeballs day by day. That would reflect in your sale for sure sooner or later.
However, only promoting your product in media, as I said it has become a common practice’ may not give you the same response as you are expecting at the beginning but it makes you on the list of options when your audience doesn’t get products of their choice of brand. Advertising puts in a category of known products.
Publicity
Publicity is altogether a different option and works for your brand and shows the result lately. Public relations and publicity at different platforms are processed to create awareness and make perceptions about your business to attract new consumers. A well-settled brand strengthens the loyalty of existing customers. It helps in shaping customer’s perceptions by direct experience.
Publicity involves communicating directly with your market to elevate the consciousness of your business, brand and create a relationship between your brand and buyers. Be it a public interview, distributing a press release about the launch, broadcasting media it raises awareness about the quality of your product. One of the best advantages of publicity is credibility. It is comparatively low in cost and makes your brand more trusted among consumers.
Advertising Campaign
Let me start this with an example to show you the potential for a marketing campaign. We all know about one of the leading beauty brands ‘Dove’ and its most successful marketing campaign ‘Real Beauty Sketches’ campaign where a trained artist was to draw a women’s sketch twice on the basis of explanations; first from the woman itself, secondly on the basis of details given by another person about her. This video was seen more than 114 million times and its tagline was “Imagine a world where beauty is a source of confidence, not anxiety.” It was a simple but effective approach to persona marketing and since then it is turning heads towards Dove.
It was not the first time when a marketing campaign proved itself so potentially. We have other live histories such as Nike, Volkswagen. Organizing a marketing campaign is costly as compared to other promotional activities and no doubt there are also other marketing campaigns that failed. So it is very necessary to prepare a strategy before you start a campaign. Think for a while and ask yourself what is it you want to change or change in society? Are you creating a new path or following the old trend and improving it? When you get the answer accurately you would get the idea that will create another history.
Why are sales promotion types necessary?
Sale promotions are the lifeblood of your business. It is like the necessary step in the life of your business. Promotional activities not only help you to increase your types of sales promotion tools but create awareness about your product, make you a brand and help retaining old customers. Sales promotion types can be expensive or cheap and that completely depends upon the activity you choose for your business and how large your activity is.
Sales promotion types not only help to get more consumers but also retain a relationship with old consumers. We all are aware of the term ‘Word of Mouth’ and know the potential of this. One can also consider this as a type of sales promotion tools activity and let me tell you that is one of the most potential activities. How to use it effectively? I know this is the most common question because you cannot control all of your consumer’s reviews. Let me tell you, your marketing campaigns, online promotions, advertisement, and publicity help you to attract new customers sometimes retain old ones too but ‘Word of Mouth’ speaks on behalf of your services and the quality of your product. The more quality and better services you offer and provide to your customers the more successful your campaign would be.
Why retain old customers?
Old consumers create an easy-to-approach chunk of customers with a certain profit. Quality speaks on behalf of you and the services that you provide to your consumers after the purchase of the product works as an invisible public relations officer. So it is very important that you take care of this public relations officer. There are several ways that vary from business to business but there are few options that are common-
- Try to maintain a direct point of contact among your consumers
- Conduct surveys among existing consumers to know their opinions.
- Try to keep them engage with your brand
- Giveaway prizes, conduct competitions
Above mentioned options are the most generic ways to maintain an existing consumer. Sales promotions types of sales promotion tools are very necessary for new consumers but you need to make sure that you are not forgetting your existing consumers and you are taking care of them properly.
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