Updated June 9, 2023
Introduction to Web Analytics Tools
Web analytics tools are used to track user activity on the website. Optimizing the content is easy by tracking activities across the website. It also includes interactions with mobile apps and social media, known as digital analytics. Information gathered from web analytics tools determines and improves clients’ online presence. It also increases visitors’ traffic to the website, improving customer engagement and retention.
Features of Web Analytics Tools
Before proceeding with Web Analytics software available in the market, we have to look at the features and capabilities of the tools, which are given as follows:
- Individual-level tracking
- Real-time analysis
- A/B testing
- E-commerce website tracking
- Event tracking
- Benchmarking
- Attribution modeling
- Cross-device tracking
- Session recording, heatmaps, mouse tracking
- Privacy compliance
List of Web Analytics Tools
Here is a list of various web analytics tools, which are as follows.
1. Google Analytics
Google Analytics is one of the most widely used analytics tools. It is free and open-source. It offers features like Search, Display, YouTube TrueView, etc. Google Analytics is easy to install and quickly integrates with CRM. Google Analytics collects data and determines segment audiences and behavior flow, increases site traffic, reports on conversions, and tracks events.
Features of Google Analytics:
- It offers great User Management, permitting safe and secure teams access.
- It provides Real-Time Data reporting and provides insights into site activity.
- It has Custom UTM Parameters that track paid campaigns from Facebook Ads and Google Ads.
- Users can customize the dashboard based on preference.
- It has Multiple Properties feature by which users can add more than one property to their account.
2. Adobe Analytics
Adobe Analytics is a popular web analytics tool that helps better understand customers by analyzing data from websites, email campaigns, and mobile application campaigns.
Features of Adobe Analytics:
- It has a user-friendly and intuitive user interface.
- It has an easy-to-navigate GUI which is great for working efficiently and faster.
- It is easy to track and measure click rates on multiple channels.
- It integrates with other Adobe software applications like Adobe Campaigns, which has helped our experience with Adobe Analytics become much more prosperous.
3. AT Internet
AT Internet is a popular web analytics tool used to understand better online users’ behavior of online content services like text, audio, and video. It is used for monitoring consumption patterns which helps digital marketers and editors enhance services and make better content decisions. With the help of this tool, analysts can understand important drivers of consumption patterns using big data analysis. It monitors users’ arrival rate, number of visits, bounce rate, and time spent on the website.
Features of AT Internet:
- It offers real-time data gathering using rapid data processing.
- It has advanced tools for analyzing usage patterns and content consumption.
- It offers various API options to deliver data in the required format.
- It is easy to create a reporting board on AT Internet.
- It has GDPR compliance.
- It extracts information with the help of The Data Query tool.
4. Crazy Egg
Crazy Egg is a widely-used web analytics tool used to determine visitor interactivity and improvement on a website. It has a great feature called Heat mapping, which efficiently evaluates click rate and traffic.
Features of Crazy Egg:
- It provides Easy on-site implementation.
- It provides A/B testing.
- It provides simple visual reporting.
- It offers a great user interface that is easy to understand.
- It can record ongoing sessions from visitors; hence it is easy to monitor users’ activities.
- It simplifies interaction with confetti, overlay, heatmap, scroll map, etc.
5. IBM Digital Analytics
IBM Digital Analytics is robust enterprise software that tracks incoming traffic and evaluates the ROI of engagement goals, element tags, marketing programs, and conversion rates. It is also used to create and manage marketing strategy which increases sales. It also provides data security based on regulatory concerns.
Features of IBM Digital Analytics:
- It offers easy Scheduling and exporting of data and reports.
- It generates reports automatically.
- It has a simple and easy-to-use GUI.
- Its dashboard offers to display measures and metrics in different types of graphs and charts.
6. Kissmetrics
Kissmetrics determines how users’ activities enhance the website performance and ensure fulfillment of what the user needs. It offers new monitoring, testing, and management features, which help gather data and analyze customer behavior. It provides keywords as well as Campaign Tracking. Extensive data and insights are offered by this tool.
Features of Kissmetrics:
- It helps implement and manage campaigns, measuring conversion rates and A/B testing.
- It offers easy deployment and setup.
- It provides fast report extraction based on the Sales funnel with zoom-in capability, which analyses the root cause of user behavior.
- It offers Engagement scenario planning as well as A/B testing.
- It offers Great configuration options and visualization.
- It monitors website popup performance.
Conclusion
In this article, we have seen what a web analytics tool is, its features, and how it helps understand user behavior and increase website traffic. You can choose any web analytics tools mentioned above based on your requirements. We hope you will find this article helpful.
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