Introduction to WordPress SEO Consultant
SEO is important for making any website successful. However, due to ever-changing algorithms, many find it challenging to manage it themselves. That is when the WordPress SEO consultant saves your life. They help your website rank higher in the SERPs and optimize your WordPress site for the best user experience.
In this article, we will walk you through everything you should know when working with an SEO consultant for your WordPress site.
Role of WordPress SEO Consultant
A WordPress SEO consultant develops expertise in optimizing WordPress websites to ensure they follow search engine best practices.
Their primary job is to increase the organic traffic to your site by enhancing its visibility in search results. Here is a breakdown of what they normally do:
#1. SEO Audit
They will begin by conducting an SEO audit of your website to evaluate its performance.
In that case, if they find any problems concerning broken links, page speeds, or missing meta descriptions, they will know how to deal with the problem.
#2. Keyword Research
From here, your SEO consultant will conduct deep keyword research to find relevant keywords that are driving traffic to your site.
These are keywords that your target audience would use against the search engines to find products or information related to what your website could sell to them.
#3. On-Page SEO Optimization
Following the audit, your consultant will optimize individual pages of your site to improve their appearance in search results.
This includes title tags, meta descriptions, and proper URLs other than the correct use of header tags such as H1, H2, etc. They may also suggest optimizing images and media by using the right alt text and file names to enhance overall performance.
#4. Technical SEO
Technical SEO involves optimizing the back end of your WordPress site by ensuring fast load times, a mobile-responsive design, proper indexing, and SSL installation for HTTPS. It plays an essential role in helping search engines easily crawl and index your website.
#5. Content Strategy and Creation
SEO is all about content. Either entirely new content will be created for your website, or already published content will be optimized for SEO best practices.
This may include keyword-rich, information-heavy blog posts, landing pages, or product descriptions focusing on the user.
#6. Link Building
Building backlinks from authoritative sites is part of any SEO strategy. Your consultant may also focus on choosing high-quality backlinks that increase your site’s authority and help it rank in search engines.
Why WordPress SEO Matters?
WordPress is one of the world’s most popular Content Management Systems and powers many sites.
By itself, using WordPress will not mean good search engine rankings because it is SEO-friendly. You need the right WordPress SEO services to improve your rankings in the SERP.
Here are a few reasons why WordPress SEO is important for your website.
- High Rankings: SEO keeps your website in the search results of every potential customer looking for your goods or services. The higher your website can rank, the greater the traffic it will get.
- Better User Experience: SEO is not all about search engines; it is actually about enhancing user experience on your website. A fast load time and mobile-friendly design mean your website will be friendlier to visitors and search engines.
- More Traffic: Organic search traffic is generally the highest contributor of traffic among most websites. A strong SEO campaign will drive more visitors to your website, thereby increasing a lead-to-customer conversion potential.
- Efficient Marketing Due to Low Costs: SEO will pay for itself in the long run. Unlike paid advertisements that demand continuous investment, SEO helps you build organic traffic by itself, sans constant ad expenditure.
When to Hire a WordPress SEO Consultant?
Not sure you want to hire an SEO consultant? See if any of the following scenarios apply to you.
- You are not seeing the results: If you have been doing your SEO for a considerable amount of time and you do not see an improvement in your rankings, it is probably good to get professional help.
- Time shortage: SEO requires a lot of time and, therefore, can be difficult to handle if you already manage other business areas. With an SEO consultant, you are taking that weight off your shoulders, knowing your website is being optimized.
- Major website changes: Planning to redo your website or launch a new product? Having an SEO consultant on board assures you that your site will stay optimized throughout.
- Outranking competitors: If others are outperforming and ranking higher in search engines than you, you want to know why and bridge the gap. An SEO consultant will analyze your competition and provide a strategy to outrank them.
Choosing the Right WordPress SEO Consultant
With all of the SEO consultants out there, how do you know which one is right for your WordPress site? Here are a few things to consider:
- Experience: Look for a consultant with experience in WordPress SEO. The individual must understand the platform’s inner details and hidden secrets, as well as all its other unique aspects.
- Proven track record: Request samples of websites they have successfully optimized. A good consultant can show you concrete results from their work in action.
- Services offered: Not every SEO consultant provides the same services. Be sure to find a consultant who does what you need in technical SEO, content creation, or even link building.
- Communication: Communication is key with your SEO consultant. Since SEO is an ongoing process, ensure they are communicative. They will need to explain their strategies, etc., in terms you understand.
Want to gain more traffic to your website with optimization? Unsure of how, or simply no chance of keeping it updated?
That is why BitChip Digital will assist you with professional WordPress SEO services. They will give you a top ranking in the search engines for organic traffic to your site.
Final Thoughts
A WordPress SEO consultant is one of those game-changing deals you will give to your online business. If you get the right consultant, they will help your website increase search engine rankings, gain more visitors, and grow your business.
Whether you do SEO yourself or hire a professional, remember that SEO is an investment that takes time to mature. If you use the right strategies, your WordPress site will climb the ranking ladders.
Recommended Articles
We hope this article has helped you understand the importance of hiring a WordPress SEO consultant. Check out these recommended articles for more tips and strategies to boost your website’s SEO and online visibility.
